Zero & First
Party Data
Zero & First
Party Data
Learn about what is Zero-Party Data & First-Party Data, the best practices when collecting them and how Interactive Content can play a crucial role in a cookieless world.
TYPES
OF DATA
TYPES
OF DATA
Zero-Party Data
Zero-Party Data describe any data that a customer proactively and deliberately shares with a company.
When collecting Zero-Party data, you directly ask your customers what they like, what they need, what they don’t like, etc.
First-Party Data
First-Party Data is data you can observe: where your customers click, what they buy, what Social Media post they interact with, etc.
Of course, to collect these types of data, you need cookies on your website, a CRM system, their feedback, and so on.
Second & Third Party
Second-Party data is the Zero-Party Data or the First-Party Data of another company or another organization that you buy directly from the Source.
Third-Party Data comes from many different sources. It consists of rich behavioral, demographic data.
THE BENEFITS OF
ZERO & FIRST-PARTY DATA
THE BENEFITS OF
ZERO & FIRST-PARTY DATA
Gain customers
insights
Predict future
behaviors
Improve customer
segmentation
Enhance Marketing
Automation efforts
Personalize
product offering
Personalize marketing tactics
Increase Customer
Engagement
Build better
relationships
BEST
PRACTICES
BEST
PRACTICES
1. Follow the data
regulations
2. Use innovative data collection method
3. Invest in UX design
#1
BEST WAY
to collect Zero & First-Party data
To their core, Interactive Experiences are designed to generate this two-value exchange necessary to collect Zero-Party Data, making it the best way to gather data in a cookieless world.
How can
Dot.vu help?
On Dot.vu, you can collect Zero & First-Party Data by designing amazing interactive experiences. You can register every time a customer answers a question in your quiz, navigate your Guided Selling Experience, or click on a hotspot in your Interactive Video.
Sounds Interesting?
Book a demo with one of our Interactive Content Expert, and get started!