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Zero & First

Party Data

Zero & First

Party Data

Learn about what is Zero-Party Data & First-Party Data, the best practices when collecting them and how Interactive Content can play a crucial role in a cookieless world.

TYPES

OF DATA

TYPES

OF DATA

Zero-Party Data

Zero-Party Data describe any data that a customer proactively and deliberately shares with a company.


When collecting Zero-Party data, you directly ask your customers what they like, what they need, what they don’t like, etc.

First-Party Data

First-Party Data is data you can observe: where your customers click, what they buy, what Social Media post they interact with, etc.


Of course, to collect these types of data, you need cookies on your website, a CRM system, their feedback, and so on.

Second & Third Party

Second-Party data is the Zero-Party Data or the First-Party Data of another company or another organization that you buy directly from the Source.


Third-Party Data comes from many different sources. It consists of rich behavioral, demographic data.


THE BENEFITS OF

ZERO & FIRST-PARTY DATA

THE BENEFITS OF

ZERO & FIRST-PARTY DATA

Gain customers 

insights

Predict future

behaviors

Improve customer

segmentation

Enhance Marketing

Automation efforts

Personalize

product offering

Personalize marketing tactics 


Increase Customer

Engagement 


Build better

relationships

BEST

PRACTICES

BEST

PRACTICES

1. Follow the data

regulations

2. Use innovative data collection method

3. Invest in UX design

MOST

IMPORTANTLY

4. Create a two-way

value exchange

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#1

BEST WAY

to collect Zero & First-Party data

To their core, Interactive Experiences are designed to generate this two-value exchange necessary to collect Zero-Party Data, making it the best way to gather data in a cookieless world.    

How can

Dot.vu help?

On Dot.vu, you can collect Zero & First-Party Data by designing amazing interactive experiences. You can register every time a customer answers a question in your quiz, navigate your Guided Selling Experience, or click on a hotspot in your Interactive Video.  


Sounds Interesting?  

Book a demo with one of our Interactive Content Expert, and get started!