ASSIST AND GUIDE CUSTOMERS WITH
An Antivirus Recommender
The Marketing Department at ESET worked together with Dot.vu to create a Product Recommender for their customers and guide them towards finding the products they need without a hassle.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Cybersecurity is quite complicated for internet users. It requires technical expertise and, most importantly, an effort from users to invest their time in researching the different solutions and evaluating what is best for them. ESET was trying to find a solution to simplify its customer journey by reducing time spent on research and increasing efficiency by recommending the best matching products based on user needs and habits.
Therefore, ESET decided to work together with Dot.vu and innovate by letting us help them create Interactive Content with the following goals:
THE SOLUTION AND
Concept Description
ESET launched a Product Recommender to assist and guide their customers in finding the perfect antivirus product. Customers were asked a series of questions related to their technical needs, activities performed on the internet, and other preferences to filter down the best matching antivirus for them. The project's objective was to help customers get the information they needed more efficiently without spending too much time researching.
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ABOUT
The Company
ESET® is a global digital security company, industry pioneer, and creator of the award-winning NOD32® malware detection product. ESET has also become a founding member of Google's App Defense Alliance. Their computer security solutions protect over 110 million users − businesses and consumers – in more than 200 countries, enabling everyone towards a better future.
COMPANY
FACTS
Industry
Software Development
Cybersecurity
Company Size
+1500
Headquarters
Bratislava, Slovakia
Europe
Project
Antivirus Product Recommender
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
In summary, Dot.vu helped ESET simplify its customer journey by creating Interactive Content and innovating how they engage and communicate with their customers.
Furthermore, creating a Product Recommender has enabled their user to find the products they need in a more simplistic way and without the need to consume too much time researching.
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