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Build a Chookie

An interactive video where you can pick your favorite chocolate shell, filling and base, to then see your Chookie be built by a Callebaut Chef.

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Build a Chookie

An interactive video where you can pick your favorite chocolate shell, filling and base, to then see your Chookie be built by a Callebaut Chef.

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Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products, represented close to 10,000 employees operating out of more than 30 countries.

Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products, represented close to 10,000 employees operating out of more than 30 countries.


Concept description

To establish a push-pull in the market, Callebaut is constantly looking to inspire their customers by sharing new and innovative way of using chocolate. The Chookie is a new concept developed by Callebaut, which they want to build awareness around. In this interactive video experience the visitor can build a Chookie by selecting their favorite ingredients, to then see Callebaut’s Chef assemble it. The video ends with the option to download the personalized recipe.

To establish a push-pull in the market, Callebaut is constantly looking to inspire their customers by sharing new and innovative way of using chocolate. The Chookie is a new concept developed by Callebaut, which they want to build awareness around. In this interactive video experience the visitor can build a Chookie by selecting their favorite ingredients, to then see Callebaut’s Chef assemble it. The video ends with the option to download the personalized recipe.

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"This was a new and inspiring way of presenting a new concept to the market – we got a lot of positive feedback and awareness from customers finding this new way of interacting with us both inspiring and fun."

Mina O. Semlali, Marketing Manager Nordics & Baltics

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