LET YOUR VIEWERS CHOOSE WITH
A Dual-Story Video
The largest cable operator in the Netherlands, Ziggo, joined forces with Dot.vu to create a unique Interactive Video experience for its viewers to promote a new TV series.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Ziggo's main challenge was finding a promotion technique to create excitement and hype around its exclusive and new TV series, the ÉÉN DAG. Their main goal was to find a solution that is innovative and new to the viewers offering a better way to engage and interact with the brand and its new TV series.
Therefore, Ziggo decided to work together with Dot.vu and create an exciting Interactive Video experience with the following goals:
THE SOLUTION AND
Concept Description
Ziggo created an Interactive Video with two stories built into the same video. The main idea was to allow viewers to shift between two opposite perspectives of the police officers and the bank robbers by creating a dual-story trailer from the Ziggo-exclusive TV series. This Interactive Experience was designed to build awareness around the new TV show in a differentiated and engaging way, requiring the audience to participate in the story actively.
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ABOUT
The Company
Ziggo is the largest cable operator in the Netherlands, providing digital cable television, internet, and telephone services to residential and commercial customers.
Ziggo provides 9.7 million services to its customers with nearly 4 million television, over 3 million internet, and 2.5 million fixed and mobile telephone services subscribers.
COMPANY
FACTS
Industry
Telecommunications
Company Size
+6000
Headquarters
Utrecht, Netherlands
Project
Dual-Story Interactive Video
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
The dual-story video was an exciting and innovative solution for Ziggo to engage with its customers. It enabled the brand to interact with its audience in a new and unusual way with the purpose of promoting an exclusive and contemporary TV series broadcasted by Ziggo.
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