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BY USE CASE
- Lead Generation & QualificationCapture and qualify high-intent leads
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- SaaS & TechnologyAccelerate product understanding and adoption
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Dual-Story Video
The largest cable operator in the Netherlands, Ziggo, joined forces with Dot.vu to create a unique Interactive Video experience for its viewers to promote a new TV series.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
Ziggo's main challenge was finding a promotion technique to create excitement and hype around its exclusive and new TV series, the ÉÉN DAG. Their main goal was to find a solution that is innovative and new to the viewers offering a better way to engage and interact with the brand and its new TV series.
Therefore, Ziggo decided to work together with Dot.vu and create an exciting Interactive Video experience with the following goals:
The Concept and the Solution
Ziggo created an Interactive Video with two stories built into the same video. The main idea was to allow viewers to shift between two opposite perspectives of the police officers and the bank robbers by creating a dual-story trailer from the Ziggo-exclusive TV series. This Interactive Experience was designed to build awareness around the new TV show in a differentiated and engaging way, requiring the audience to participate in the story actively.
The Result
The dual-story video was an exciting and innovative solution for Ziggo to engage with its customers. It enabled the brand to interact with its audience in a new and unusual way with the purpose of promoting an exclusive and contemporary TV series broadcasted by Ziggo.
About the Company
Ziggo's main challenge was finding a promotion technique to create excitement and hype around its exclusive and new TV series, the ÉÉN DAG. Their main goal was to find a solution that is innovative and new to the viewers offering a better way to engage and interact with the brand and its new TV series.
Therefore, Ziggo decided to work together with Dot.vu and create an exciting Interactive Video experience with the following goals:
Company Facts
Industry
Telecommunications
Company Size
+6000
Headquarter
Utrecht, Netherlands
Project
Dual-Story Interactive Video
Related Interactive Experiences
Interactive Video
Branching Video
Shoppable Video
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The quiz created a highly engaging experience, reaching a 90% completion rate and driving a 5× increase in participation, significantly boosting booth traffic and lead generation.”
Christine Theoret , Marketing Manager at Dechra
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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