BEING A FORERUNNER
In the ongoing digital transformation
Watsons Singapore transforms traditional loyalty stamp collection into a virtual experience.
FIRST OFF
The Challenge
As a forerunner in digital transformation, Watsons Singapore has introduced an innovative approach that can replace traditional stamp collection that aims to achieve several objectives:
· Promotes reduction in paper consumption.
· Boost customer engagement, particularly amongst customers of younger demographics.
· Improve the accuracy and swiftness in the tracking of stamp issuance and voucher redemption.
THE SOLUTION AND
Concept Description
Have you ever tried to collect stamps using physical game cards in order to redeem for vouchers or prizes? Watsons Singapore has ventured out of the traditional way of physical stamp collection to introduce digital stamp game that is accessible on mobile phones. This innovative experience eliminates the reliance on physical cards, while allowing users to effortlessly collect stamps through their smartphones.
The Digital Stamp Game provides convenience to customers as accessing the game would only require touch of a link in the SMS from smartphones. Each customer can register for an account to get their personalised digital game. For instant gratification, users can access to their personalised digital stamp games and flash their QR codes for cashiers to issue or redeem stamps and vouchers. What’s more, results of stamps earned and redeemed as well as vouchers issued and redeemed can be tracked at real time.
This helps to simplify stamp collection while enhancing the overall shopping experience for customers. By converting to digital stamp game, it can also help to reduce paper consumption and it has added convenience to individuals since the stamp game can be kept in their smartphones
ABOUT
The Company
AS Watson, the world's largest international health and beauty retailer spanning 28 markets with 12 retail brands, is pioneering the new standard in retail with O+O (Offline Plus Online). This approach empowers customers to shop seamlessly across any channel, anytime, and anywhere.
COMPANY
FACTS
Industry
Retail industry
Headquarters
Hong Kong
Project
Digital Stamp Collection
Related Interactive Experiences
ABOUT THE
Result
With the introduction of digital stamp game, it has drawn keen interests from customers and made return visits and purchases so much easier. This approach helps to engage existing and new customers while analysis of this campaign can be done swiftly and more accurately. In the future, it can be a great tool to convert non-members to members as Watsons Singapore can reach out to them easily with the data that the digital game has collected.
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