Build a Chookie | Customer Examples

Build a Chookie

In this Interactive Video, visitors could pick their favorite chocolate shell, filling and based to see a Callebaut Chef build their personalized Chookie.

Build a Chookie

In this Interactive video, Visitors could pick their favorite chocolate shell, filling and based to see a Callebaut Chef build their personalized Chookie.

Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.

Concept description

Callebaut is continuously looking to inspire their customers by sharing new and innovative way of using chocolate. The Chookie is a new concept developed by Callebaut, and they wanted to build awareness around it. In this interactive video experience, the visitor can build a Chookie by selecting their favorite ingredients to see Callebaut’s Chef assemble it. The video ends with the option to download the personalized recipe.

Dot.vu Interactive Content Platform - Customer Examples - "Design Your Own" Interactive Video - Build a Chookie - Callebaut

"This was a new and inspiring way of presenting a new concept to the market – we got a lot of positive feedback and awareness from customers finding this new way of interacting with us both inspiring and fun."

Mina O. Semlali, Marketing Manager Nordics & Baltics