ENGAGE BY ASKING VISITORS TO
Build a Chookie
Callebaut created an Interactive Video to offer a way for customers to see a Callebaut Chef build their personalized Chookie.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Callebaut is continuously looking to inspire its customers by being at the forefront of innovation and sharing new ways of working with chocolate. The Chookie was a new concept developed by Callebaut, and they wanted to build awareness around it and improve how they engage. Since this was a relatively new concept, it was essential for them to come up with an outstanding solution for their goal.
Therefore, Callebaut decided to work together with Dot.vu and create an Interactive Video around their new concept with the following goals:
THE SOLUTION AND
Concept Description
Callebaut is continuously looking to inspire its customers by sharing new and innovative ways of using chocolate. In this Interactive Video experience, visitors could Build a Chookie by selecting their favorite ingredients to see one of Callebaut’s Chefs assemble it. The video ends with the option to download the personalized recipe based on the ingredients the viewer chooses.
Visitors could build multiple Chookies and choose different ingredients to have a variety of recipes. Furthermore, participants could like and share their results on their social channels and further promote this new concept via social sharing.
ABOUT
The Company
Callebaut is a Belgian chocolate brand owned by the Barry Callebaut group. It was founded in 1911 by Octaaf Callebaut in Belgium.
Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.
COMPANY
FACTS
Industry
Chocolate Producer
Food Manufacturing
Company Size
+12500
Headquarters
Zürich,
Switzerland
Project
Personalized Build a Chookie Interactive Video
Related Interactive Experiences
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ABOUT THE
Result
"This was a new and inspiring way of presenting a new concept to the market."
says Mina O. Semlali
The collaboration with Dot.vu has been very successful and inspiring for both Callebaut and its visitors. They managed to get a lot of positive feedback as a result of the Interactive Video created. Most importantly, Callebaut has successfully achieved its campaign to build awareness around this new concept.
"This was a new and inspiring way of presenting a new concept to the market – we got a lot of positive feedback and awareness from customers finding this new way of interacting with us both inspiring and fun."
Marketing Manager Nordics & Baltics
Callebaut
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