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Chocolate School
Callebaut created an interactive conversation to teach professionals and semi-professionals how to temper their chocolate.
Step-by-Step
Guidance
Flexible
Learning
Multiple
Methods
The Challenge
Tempering is an essential skill when working with chocolate, but mastering the process can be challenging. Different techniques require precise steps, temperatures, and methods, making it difficult for professionals and aspiring chocolatiers to achieve consistent results without the right guidance.
As part of its Chocolate School initiative, Callebaut wanted to make this knowledge more accessible to its audience. The goal was to provide professionals and semi-professionals with an engaging way to learn the tempering process at their own pace while accommodating different methods and preferences.
The Concept and the Solution
Tempering chocolate is one of the big challenges when working with chocolate. As a part of the new Callebaut Chocolate School initiative, Callebaut decided to create and launch an Interactive Conversation to take their customers through the process step by step. The conversation allowed visitors to choose between different methods, depending on their preference.
The Result
The Interactive Conversation gave Callebaut a digital way to share its chocolate-making expertise with professionals and semi-professionals looking to improve their tempering skills.
By guiding participants through the process step by step and allowing them to select their preferred tempering method, the experience made technical educational content easier to navigate and more relevant to each participant.
The experience supported Callebaut's wider Chocolate School initiative by providing another engaging way for professionals to develop their skills and learn directly from the brand's chocolate expertise.
About the Company
Callebaut is a Belgian chocolate brand owned by the Barry Callebaut group. It was founded in 1911 by Octaaf Callebaut in Belgium.
Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.
Company Facts
Industry
Chocolate Producer
Food Manufacturing
Company Size
+12500
Headquarter
Zürich,
Switzerland
Project
Chocolate School
Related Interactive Experiences
Interactive Conversation
Branching Video
Social Interactive Content
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“Chocolate School uses Interactive Conversations to teach customers three practical methods for tempering chocolate, with plans to expand the experience with more interactive conversations.”
Mina O. Semlali, Marketing Manager Nordics & Baltics at Callebaut
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet