IMPROVE COMMUNICATION WITH
A Consumer Debt Infographic
MNP aimed to better communicate with its customers about the rising Consumer Debt Index in Canada and position itself as a leading expert within its field.
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FIRST OFF
The Challenge
MNP faced the struggle of better communicating and easing the fear of their customers in Canada due to the rate hikes in Consumer Debt. They wanted to ensure they conveyed their message more effectively and provided their customers with all the insights needed to understand better the current market conditions and the rising Consumer Debt in Canada.
Therefore, MNP decided to work together with Dot.vu and create an Interactive Infographic with the following goals:
THE SOLUTION AND
Concept Description
The concept created was an animated infographic packed with insights about consumer debt in Canada and the rising fear of rate hikes associated with the subject. The main objective for MNP was to engage their audience, educate them and convey their message more effectively. Besides, the content piece also helps solidify and secure their position as an expert in their industry.
ABOUT
The Company
MNP is a leading national accounting, tax, and business consulting firm in Canada that serves and responds to its client's needs in the public, private, and non-profit sectors.
Through partner-led engagements, they provide a collaborative, cost-effective approach to doing business and personalized strategies to help organizations succeed across the country and around the world.
COMPANY
FACTS
Industry
Accounting & Finance
Professional Services
Company Size
+7000
Headquarters
Calgary, Alberta,
Canada
Project
Animated Infographic
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
The Infographic was very educational, containing important information and statistics about the market conditions and how it was perceived by Canadian debt holders and their situation, including the option for a free consultation at the end of the infographic.
Dot.vu is proud to have contributed to such an important project and helped MNP reach its goals through Interactive Content.
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