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Find the Perfect Gift with a Father’s Day Gift Finder
The Perfume Shop worked with Dot.vu to create an Interactive Video Quiz experience to help customers pick the perfect Father's Day Gift.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
Every year, there are multiple seasonal campaigns that the E-commerce team at The Perfume Shop needs to be on top of. However, the challenge is constantly innovating and finding ways to make their campaign content engaging and fun for their customers. For the upcoming Father's Day campaign, they wanted to help customers find the perfect gifts and promote selected products on this special day.
Therefore, The Perfume Shop decided to work together with Dot.vu and let us help them create the project with the following goals:
The Concept and the Solution
The Perfume Shop created a Father's Day Gift Finder. They launched an Interactive Video Quiz experience to help customers find the perfect fragrance for Father's Day, where visitors had to answer a series of questions about their fathers' preferences and styles. Based on the answers, the gift finder suggested a selection of products for customers.
The goal of the project was to inspire customers and promote selected products. Furthermore, to increase awareness of this special day and incentivize customers to surprise their loved ones.
The Result
In summary, working with Dot.vu and creating an Interactive Video Quiz with product recommendations has allowed The Perfume Shop to engage customers in a fun and memorable way. Also, to promote their products by incentivizing their customers to interact with the brand, helping The Perfume Shop learn about their customers' preferences by collecting zero-party data.
Furthermore, it has allowed the brand to gain more insights into the Dot.vu platform and the power of Interactive Content, providing them with more ideas for future campaigns.
About the Company
The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.
Company Facts
Industry
Retail
Company Size
+1000
Headquarter
High Wycombe, Buckinghamshire,
United Kingdom
Project
Father's Day Gift Finder
Related Interactive Experiences
Guided Selling
Product Recommender
Interactive Video
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
"This was a new and inspiring way of presenting a new concept to the market – we got a lot of positive feedback and awareness from customers finding this new way of interacting with us both inspiring and fun."
Mina O. Semlali, Marketing Manager Nordics & Baltics at Callebaut
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet