Handball Player Type Quiz

Hummel created a fun quiz where participants could find out what Handball Player Type they were. The interactive experience was made in relation to a new product launch to spread awareness and entertain their online audience. 

Product

Awareness

4 Country

Launches

Social

Sharing

The Challenge

Launching a new sports product in a crowded market requires more than simply putting it in front of customers. Hummel wanted to create awareness around its new Aerocharge 2.0 handball shoe while giving its online audience a reason to actively engage with the campaign.


With handball at the heart of the product launch, Hummel needed a concept that felt relevant to its audience and connected naturally with the sport. The experience also needed to entertain participants and encourage them to spread the campaign through their own social networks.

The Concept and the Solution

Hummel created a Personality Quiz that invited handball fans to find out which type of player they were.


After answering a series of questions, participants were matched with one of four player types: the Shooter, the Captain, the Fighter, or the Creator. Their result could then be shared with friends on social media, helping extend the experience beyond the quiz itself.


Alongside each result, Hummel introduced its new Aerocharge 2.0 handball shoe, connecting the entertaining experience directly with the product launch. The campaign was launched across four countries, combining personality-driven content with product awareness and social sharing.

The Result

The Handball Player Type quiz gave Hummel an entertaining way to introduce its Aerocharge 2.0 handball shoe while encouraging audiences to interact with the campaign.


By giving every participant a personalized player type, the experience made the product launch more relevant to handball fans and created a natural reason to complete the quiz. Social sharing also allowed participants to compare their results with friends and extend the campaign's reach beyond the original experience.


Launching the quiz across four countries gave Hummel an interactive way to combine entertainment, product awareness, and audience engagement as part of the Aerocharge 2.0 campaign.

Dot.vu Interactive Content Platform - Customer Examples - Hummel - Handball Player Type

About the Company

Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest team sports brands in the business, Hummel has gone from being German to becoming Danish since the company was founded generations ago.

Company Facts

Industry

Sportswear

Apparel & Fashion

Sporting Goods

Company Size

+200

Headquarter

Aarhus,

Denmark

Project

Handball Player Type

Related Interactive Experiences

Interactive Quizzes

Personality Tests

Product Recommenders

Trusted by Leading Global Brands

Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.

“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”

Darren Baker, Ecommerce Design Manager at Superdrug

“The quiz created a highly engaging experience, reaching a 90% completion rate and driving a 5× increase in participation, significantly boosting booth traffic and lead generation.”

Christine Theoret , Marketing Manager at Dechra

​

“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”

Hannah Park, Marketing, ColorStreet

​

Turn Your Content Into a Conversion Engine with AI-Powered Interactive Experiences