The Concept and the Solution

For this project, Kimberly-Clark wanted to create a unique interactive experience for the participants of one of their events. Participants could use interactive displays to explore three distinct sections of the experience, each with their own purpose. First, participants could learn more about the company and find different interactive slides with lots of valuable information on the company's values, mission, etc. Second, participants could answer a personality quiz where, after answering various questions, they would be assigned a personality type. Finally, participants could also embark on a mission where they had a specific task to accomplish, and they were asked questions about how they would solve that task: the tasks and the questions for that experience were about purchasing behaviors. So, not only were participants delighted by the experience, but Kimberly-Clark also collected new valuable insights about their customer journey.

The Result

"Dot.vu has worked around the clock to produce content for us and our clients that we have been extremely happy with."

says Riya Bhandari

In summary, working with Dot.vu has helped Institutional Investor to create a solution that solves their challenge and enable advertisers to have more options when it comes to advertising sponsored content on their website.

Furthermore, they were delighted with the Dot.vu team and its ability to deliver and the Customer Service team, which was tremendously helpful along the way.

About the Company

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products with approximately 43,000 employees. Kimberly-Clark includes well-known global brands like Andrex, Cottonelle, Depend, Huggies, Kleenex, Plenitude, Poise, Scott, and U by Kotex. They are an indispensable part of life for people in more than 175 countries.

Company Facts