ENGAGING AND GENERATING NEW LEADS WITH
An Interactive Sales Consultation
Pagely created an Interactive Video to offer a way for potential customers to serve themselves at all times, without having to call sales.
New
LEADS
24/7
SALES
Deeper
ENGAGEMENT
FIRST OFF
The Challenge
Pagely faced the struggles of lowering the barrier of entry and acquiring new sales-ready leads. The challenge was to find a way and a solution that was not intrusive for their prospects but instead helped them to engage and show interest. Furthermore, to enable their sales team to be more efficient at closing clients by knowing more about the needs and preferences of potential customers.
Therefore, Pagely decided to work together with Dot.vu and create a project with the following goals:
THE SOLUTION AND
Concept Description
The interactive sales consultation was based on a series of questions, that would each branch out and provide personal messages based on the choices made throughout the video. Every interaction was tracked and connected with Active Campaign, to apply different segment tags based on the answers given. The purpose behind this project was to lower the barrier of entry and create new sales-ready leads, by offering a self-serve virtual consultation as an option.
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ABOUT
The Company
Pagely is the WordPress hosting market leader in innovation, speed, scalability, and security, with thousands of clients trusting their impressive and forward-thinking infrastructure. Their clients range from the largest tech companies to universities, creative agencies, cities, state governments, magazines, ski resorts, and other large and midsize businesses.
COMPANY
FACTS
Industry
Software & Technology
Top-Tier Hosting Solutions
Company Size
+35
Headquarters
Tucson, Arizona,
United States
Project
Interactive Sales Consultation
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
"It’s like having a custom-tailored sales conversation available 24x7 for the prospects."
says Sean Tierney.
In summary, working with Dot.vu has allowed Pagely to improve its sales technique in a way that is not intrusive but rather appealing to prospects.
Moreover, it helped them improve how they engage with their prospects and deepen their connection with them, which positively reflected their overall brand image.
"It’s served to both get us some new leads we might not have acquired otherwise, as well as provide a mechanism to deepen the rapport and engagement in a way that scales and doesn’t consume any overhead from the sales team. It’s like having a custom-tailored sales conversation available 24x7 for the prospects who aren’t necessarily ready to speak with a human"
Director of Sales
Pagely
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