Platform
- Platform OverviewCreate, personalize, and optimize interactive experiences
- EnterpriseSecurity, control, and scale for enterprise teams
- Data, Personalization & AnalyticsCapture data and improve performance with insights
- FeaturesExplore all capabilities to build and launch experiences
- IntegrationsConnect with your CRM and marketing tools
Services
BY USE CASE
- Lead Generation & QualificationCapture and qualify high-intent leads
- Product DiscoveryGuide users to the right product
- Interactive PromotionsBoost engagement with interactive campaigns
- Sales EnablementSupport sales with interactive tools
- Content MarketingTurn content into engaging experiences
- Customer EducationGuide users through interactive learning
BY INDUSTRY
- SaaS & TechnologyAccelerate product understanding and adoption
- Retail, eCommerce & Consumer GoodsDrive conversions and product discovery
- Healthcare, Life Sciences & PharmaceuticalsEducate and engage with compliant experiences
- Financial Services, Insurance & Real EstateBuild trust and simplify complex offerings
- Entertainment & MediaIncrease audience engagement
- ManufacturingSimplify products and capture qualified leads
LEARN
SUPPORT
COMPANY
An Interactive Slideshow Banner
Institutional Investor teamed up with Dot.vu to drive their project to create an Interactive Slideshow Banner for their website.
Increase
Advertising Options
Easier
Content Updates
Greater
Advertiser Visibility
The Challenge
Institutional Investor was focusing on tapping into their website UI in terms of placement of sponsored content. Their challenge was finding the right solution that suited their needs and expectations. They were keen on offering more options and diversification in how they wanted to present sponsored content placement on their website.
Therefore, to find the right solution, Institutional Investor decided to work with Dot.vu and let us help them achieve their goals with the following objectives:
The Concept and the Solution
Institutional Investor wanted to create an interactive slideshow banner and connect it to DoubleClick for Publishers. They built this interactive experience to add more options for advertisers to promote their content and generate awareness. The project was connected with a dynamic CSV data file, which made it very easy for any employee of Institutional Investors to go in and change the content of the banner.
The Result
"Dot.vu has worked around the clock to produce content for us and our clients that we have been extremely happy with."
says Riya Bhandari
In summary, working with Dot.vu has helped Institutional Investor to create a solution that solves their challenge and enable advertisers to have more options when it comes to advertising sponsored content on their website.
Furthermore, they were delighted with the Dot.vu team and its ability to deliver and the Customer Service team, which was tremendously helpful along the way.
About the Company
Institutional Investor is a leading international B2B publisher, focusing primarily on international finance. It publishes magazines, newsletters, and journals as well as research, directories, books, and maps.
It also runs conferences, seminars, and training courses and provides electronic business information through its capital market databases and emerging markets information service. Institutional Investor is part of the media group Euromoney Institutional Investor PLC.
Company Facts
Industry
Financial Services
Information Services
Publishing
Company Size
+300
Headquarter
New York City, New York,
United States
Project
Interactive Slideshow Banner
Related Interactive Experiences
Guided Selling
Interactive Infographics
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“We partnered with Dot.vu to create innovative Interactive Content and were impressed by the team’s support, quality, and excellent customer service throughout the process.”
Riya Bhandari, Senior Project Manager at Thought Leadership Studio
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet