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Drive Engagement with A Love Calculator
The E-commerce Department at The Perfume Shop worked together with Dot.vu to create an Interactive Calculator as part of their upcoming campaign.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
The Perfume Shop planned to launch a campaign before a significant event in the UK, the royal wedding of Prince Harry and Meghan. Their challenge was to create a campaign that suited the occasion and attracted customers in a fun and memorable way. It was an excellent opportunity for the brand to promote selected products and boost sales during the campaign period by taking the right incentives.
Therefore, The Perfume Shop worked together with Dot.vu and let us help them create a project with the following goals:
The Concept and the Solution
Before the royal wedding of Prince Harry and Meghan, The Perfume Shop created a Love Calculator to entertain their customers. Participants were asked to write their names and the name of their crush/partner to calculate their love score.
Depending on the names submitted, participants received a score that showed how good of a match they were to each other, along with a personalized message and matching products. In addition, people could share their results with their friends on Facebook to increase the popularity of this fun game.
The Result
In summary, working with Dot.vu and creating Interactive Content has allowed The Perfume Shop to engage and entertain customers in a fun and memorable way before the royal wedding. Furthermore, to promote their products more efficiently.
The Dot.vu team is proud to have contributed to their success, inspiring them to create more Interactive Content in the future.
About the Company
The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.
Company Facts
Industry
Retail
Company Size
+1000
Headquarter
High Wycombe, Buckinghamshire,
United Kingdom
Project
Father's Day Gift Finder
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Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The quiz created a highly engaging experience, reaching a 90% completion rate and driving a 5× increase in participation, significantly boosting booth traffic and lead generation.”
Christine Theoret , Marketing Manager at Dechra
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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