The Concept and the Solution

As mentioned, Mona Lisa was launching a new decoration brand to the market, so they decided to create a spot the difference game to entertain and educate customers on their website and via social media. Participants had to spot all five differences in the two product images. Upon successful completion, customers could scratch a card to unveil if they won a prize instantly and share their results on social media, motivating others to engage with the Mona Lisa brand and try their luck.

The Result

"One of the KPIs was to build our newsletter database for the Mona Lisa segment alone, which, together with the campaign activation, was a huge success!"

says Mina O. Semlali

In summary, working with Dot.vu and using gamification as part of launching Mona Lisa's new decoration brand has proved to be a huge success.

Customers could interact with the brand in a fun and memorable way, which in return has helped the Mona Lisa brand accomplish all its planned targets.

About the Company

Mona Lisa is a brand under Barry Callebaut, the world's leading supplier of high-quality chocolate and cocoa products.

The world's first chocolate 3D Printing Studio. Mona Lisa takes the next steps and creates a full palette of decorations for you to add colour, flavour, texture, and shape to your chocolates, pastries, desserts and bakes. Using new technologies, we'll bring you new shapes to make them extraordinary.

Company Facts