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Boosting Engagement With Marketing Games
A deep dive into the impact of gamification on customer engagement at Motorola Mobility.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
Enhancing engagement rates is of paramount importance for developing customer loyalty. To achieve this, Motorola explored gamification as an avenue to boost interaction. After extensive research and platform evaluations, Motorola opted for Dot.vu to launch their debut campaign.
In pursuit of easy implementation and a well-known concept, the company introduced a spin-and-win game to engage their audience.
The Concept and the Solution
After a successful pilot project launch in the UK, Motorola expanded its campaign to over 15 countries spanning EMEA, Brazil, and Mexico. The core of this initiative was gamification, aimed at enhancing user engagement. The spin-and-win campaign marked the beginning of an exciting journey, setting the stage for further innovative gamification experiences.
As a result of this strategic approach, Motorola chose to continue their partnership with Dot.vu. Subsequent campaigns introduced other types of Marketing Games, including virtual pick-a-box and scratch cards, all aimed at delivering captivating experiences to their audience.
The Result
The gamification campaigns achieved remarkable success for Motorola. These innovative Marketing Games, known for their simplicity and interaction level, significantly elevated customer engagement and conversion rates. Their conversion rates have increased by 2X.
About the Company
As a member of the Lenovo family, Motorola Mobility is renowned for its cutting-edge smartphones and accessories. With a rich history of inventing game-changing technologies, Motorola consistently prioritizes consumer-centric innovation.
Company Facts
Industry
Computers and electronics manufacturing
Company Size
+23 000
Headquarter
Chicago, Illinois
Project
Marketing Games
Related Interactive Experiences
Guided Selling
Quiz
Interactive Contests
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
"The Dot.vu team is incredibly helpful; they break things down in a way that's easy to understand. Plus, whenever we needed assistance, they consistently asked the right questions to suggest the best concept for our needs."
Priyanka Goudra, CRM lead - Digital marketing at Motorola Mobility
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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