BOOSTING ENGAGEMENT
With Marketing Games
A deep dive into the impact of gamification on customer engagement at Motorola Mobility.
2X
CVR
Higher
ENGAGEMENT
FIRST OFF
The Challenge
Enhancing engagement rates is of paramount importance for developing customer loyalty. To achieve this, Motorola explored gamification as an avenue to boost interaction. After extensive research and platform evaluations, Motorola opted for Dot.vu to launch their debut campaign.
In pursuit of easy implementation and a well-known concept, the company introduced a spin-and-win game to engage their audience.
THE SOLUTION AND
Concept Description
After a successful pilot project launch in the UK, Motorola expanded its campaign to over 15 countries spanning EMEA, Brazil, and Mexico. The core of this initiative was gamification, aimed at enhancing user engagement. The spin-and-win campaign marked the beginning of an exciting journey, setting the stage for further innovative gamification experiences.
As a result of this strategic approach, Motorola chose to continue their partnership with Dot.vu. Subsequent campaigns introduced other types of Marketing Games, including virtual pick-a-box and scratch cards, all aimed at delivering captivating experiences to their audience.
ABOUT
The Company
As a member of the Lenovo family, Motorola Mobility is renowned for its cutting-edge smartphones and accessories. With a rich history of inventing game-changing technologies, Motorola consistently prioritizes consumer-centric innovation.
COMPANY
FACTS
Industry
Computers and electronics manufacturing
Company Size
+23 000
Headquarters
Chicago, Illinois
Project
Marketing Games
Related Interactive Experiences
ABOUT THE
Result
The gamification campaigns achieved remarkable success for Motorola. These innovative Marketing Games, known for their simplicity and interaction level, significantly elevated customer engagement and conversion rates. Their conversion rates have increased by 2X.
The Dot.vu team is incredibly helpful; they break things down in a way that's easy to understand. Plus, whenever we needed assistance, they consistently asked the right questions to suggest the best concept for our needs.
CRM lead - Digital marketing
at Motorola Mobility
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