ENCOURAGING INTERACTION
With Online Perfume Awards
A scent-sational digital shift: The Perfume Shop's journey with Dot.vu, transforming perfume awards into an online phenomenon.
+440%
ENTRANTS
+60000
VISITORS
NUMEROUS
ENTHUSIASTS
FIRST OFF
The Challenge
For years, The Perfume Shop had successfully hosted its signature Perfume Awards in a physical setting, creating a unique space for customers to engage directly with the brand and vote for their favorite scents. This in-store experience was not just about voting; it was a sensory journey, a cherished tradition for fragrance enthusiasts. Yet, as the retail landscape evolved with digital innovation, The Perfume Shop recognized the need to adapt and expand its horizons.
Embracing this digital shift, the company took the Perfume Awards into the online landscape. This move wasn't just about adapting to change; it was about seizing an opportunity to connect with customers in the digital space where interactions were increasingly occurring. By transitioning online, The Perfume Shop aimed to reach a broader audience and utilize diverse communication channels, making the beloved awards more accessible and interactive than ever before.
THE SOLUTION AND
Concept Description
The Perfume Shop, leveraging the capabilities of Dot.vu, has successfully made their Perfume Awards digital.
Hosted for over 6 years, these awards invite customers to vote for their favorite perfumes, offering them a chance to win exciting prizes. This approach, blending the thrill of winning with the opportunity to express their fragrance preferences, has resonated well with the audience. More than just a voting exercise, it's a dynamic way for customers to engage with their favorite scents and explore new ones.
ABOUT
The Company
The Perfume Shop, renowned as the premier fragrance retailer in the UK and Ireland, has an impressive network of over 215 stores. Their extensive collection encompasses a diverse array of scents, including high-end designer fragrances, timeless classics, and celebrity perfumes, as well as aftershaves and a variety of body products.
A proud member of the AS Watson Group, The Perfume Shop is committed to bringing the luxury and sophistication of premium perfume brands within reach of every customer, offering exceptional value without compromising on quality.
COMPANY
FACTS
Industry
Retail
Company Size
+1000
Headquarters
High Wycombe, Bucks
Project
Perfume Awards
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ABOUT THE
Result
"We are getting more and more participants each year."
says Tom Randall, eCommerce Training Lead
The results of The Perfume Awards have been increasingly impressive each year. The campaigns have seen a growing number of participants, with thousands of customers now taking part annually to vote for their favorite scents.
Before going digital in 2018, the campaign got over 11000 entrants. In 2023, the online Perfume Awards marked a remarkable success of over 60000 participants, a growth of more than 400%. This surge in participation highlights not only the awards' popularity but also the effective engagement strategy behind them.
The collaboration with Dot.vu has been exceptional. Their team is consistently available, offering support and expert advice. We're especially impressed with their quick responses, which have been instrumental in the smooth execution and growing success of our Perfume Awards.
eCommerce Trading Lead
at The Perfume Shop
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