Risskov Rejser Advent Calendar | Customer Examples

Advent calendar

Risskov Rejser created a fun and entertaining advent calendar, where visitors could participate to win prizes every day leading up to Christmas.

Advent calendar

Risskov Rejser created a fun and entertaining advent calendar, where visitors could participate to win prizes every day leading up to Christmas.

Risskov Rejser is a Danish travel agency with many years of experience in serving the Nordic market with personalizes vacations and travel experiences all over the world.

Concept description

Risskov Rejser wanted to increase their number of newsletter recipients and to know more about their target audience. They launched an advent calendar where visitors could participate in daily quizzes for a chance to win daily prizes, in return for a newsletter sign in.

Result 1

Result 2

Results

Risskov managed to collect 10.000 leads during their advent calendar campaign. They also succeeded in gathering completely new information, which was never available to them before now.

Results

Risskov managed to collect a total of 10.000 leads during their advent calendar campaign. They also succeeded in gathering completely new information, which was never available to them before now.

"The result we achieved by using Dot.vu's Christmas Calendar was that we could more easily target our audience by gender, zip-code, age, and interests. Each of our four markets, Denmark, Sweden, Norway, and Germany, were all extremely pleased by all the help we received from Dot.vu. During December, we all felt we could ask for help at any moment if we had any problems."

Sophie De Caprona, Sales & Marketing Coordinator - Risskov Rejser