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Fun & Entertaining Advent Calendar
Risskov Rejser created a fun and entertaining advent calendar, where visitors could participate to win prizes every day leading up to Christmas.
Newsletter
Database Growth
Enhanced
Audience Targetting
4
European Markets
The Challenge
Risskov Rejser wanted to grow its newsletter audience while gaining a better understanding of the people interested in its travel offerings.
The challenge was to create a seasonal campaign that gave visitors a compelling reason to participate repeatedly throughout December while collecting useful audience insights. These insights would help Risskov Rejser better understand customer demographics and interests and improve how future marketing communications were targeted.
The Concept and the Solution
Risskov Rejser created an Online Advent Calendar that invited visitors to return each day throughout December and participate in daily quizzes for the chance to win prizes.
Newsletter registration formed part of the experience, helping Risskov Rejser grow its contact database while gathering information about participants and their interests.
The campaign ran across Denmark, Sweden, Norway, and Germany. By combining daily interactive content with prize incentives and audience data collection, Risskov Rejser created an engaging seasonal campaign that also supported its wider marketing objectives.
The Result
The Advent Calendar gave Risskov Rejser a more engaging way to grow its newsletter audience while building a clearer picture of the people interested in its travel offerings.
Information collected through the campaign enabled the company to better segment and target its audience based on factors including age, location, gender, and interests. The experience was successfully used across Denmark, Sweden, Norway, and Germany, giving each market a seasonal campaign that combined recurring engagement with valuable audience insights.
About the Company
Risskov Rejser is a Danish travel agency with many years of experience in serving the Nordic market with personalizes vacations and travel experiences all over the world.
Company Facts
Industry
Travel & Tourism
Travel Agency
Tour Operator
Company Size
+50
Headquarter
Randers, Midtjylland,
Denmark
Project
Online Advent Calendar
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Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The Christmas Calendar helped us better target our audience by gender, location, age, and interests. All four markets were extremely pleased with Dot.vu’s support throughout the campaign.”
Sophie De Caprona, Sales & Marketing Coordinator at Risskov Rejser
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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