The Concept and the Solution

Sol og Strand Feriehusudlejning wanted to entertain their customers during the summer vacation period while growing their email subscriber base. To achieve this goal, they designed an interactive experience where visitors could participate in fun daily activities for a chance to win different prizes. 

The Result

The Summer Calendar gave Sol og Strand an engaging way to stay connected with customers throughout the summer holiday period.

By introducing new activities and prizes on a recurring basis, the experience encouraged visitors to return and interact with the brand more frequently. At the same time, the campaign supported Sol og Strand’s objective of growing its email subscriber base by combining seasonal entertainment with an ongoing reason to participate.

The result was a more interactive approach to summer marketing that helped Sol og Strand maintain customer engagement beyond the traditional holiday booking journey.