Talk to an Expert Create Free Account

EMPOWERING CHOICE

With Product Finders

Superdrug created multiple Product Finders for their website, narrowing down the product options so customers could make informed decisions. 

5x

CONVERSION

RATES

1.5m

AVG. WEEKLY VISITS

FIRST OFF

The challenge

In a digital age where convenience and personalization are crucial, Superdrug created a series of Product Finders for their website. The health and beauty retailer recognized the need to assist online shoppers in finding, comparing, and choosing items that best fulfill their preferences and needs.  


These tools opened the door to providing in-depth product attributes that the website alone couldn't deliver to its visitors. 


The objective of these campaigns is crystal clear: to make online shopping simpler and enjoyable while creating a better user experience.


THE SOLUTION AND

Concept description

Superdrug published a diverse range of Product Finders on their website. These included routine finders, prescription medication finders, skincare finders, and Cerave finders, all designed with a single idea in mind: go simple, go easy. Asking simple yet informative questions was the key to narrowing down the options to the most accurate product recommendations.  


But Superdrug didn’t stop there. They took personalization one step further by enriching the product recommendations with valuable insights and expert advice. Placed in additional content blocks, these insights offered shoppers personalized guidance tailored to their responses, including links to relevant articles and educational resources. 


ABOUT

The Company

Superdrug, one of the biggest health and beauty retailers in the United Kingdom, stands out for its commitment to customer service, teamwork, learning, and honesty. These core values are what make the brand the default choice for countless consumers.  

COMPANY

FACTS

Industry

Retail industry

Company Size

+5000 employees 

Headquarters

Croydon, Surrey 

Project

Product Finders

Related Interactive Experiences

ABOUT THE

Result

Thanks to the accurate product recommendations, the Product Finder campaigns brought remarkable results for Superdrug. For example, their conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales. The company also observed a lower bounce rate.  


These results illustrate the power of Interactive Content in contrast with traditional product browsing methods.


"I have been using DOT.vu for over 5 years and still love using it – the tool is so easy to understand and very addictive, you can end up developing a tool all day and it felt like 10 minutes. The team at DOT.vu are so helpful and ready to help any time of the day, plus if they don’t have a solution, you can bet they will find out. Recommend it to anyone looking for a platform for Interactive Content." 

Ecommerce design manager

at Superdrug

SEE OTHER EXAMPLES

Ready To Get Started?

Join more than 10,000 users worldwide. Choose from 300+ ready-to-customize templates and test the platform as long as you need it.