EMPOWERING CHOICE
With Product Finders
Superdrug created multiple Product Finders for their website, narrowing down the product options so customers could make informed decisions.
5x
CONVERSION
RATES
1.5m
AVG. WEEKLY VISITS
FIRST OFF
The challenge
In a digital age where convenience and personalization are crucial, Superdrug created a series of Product Finders for their website. The health and beauty retailer recognized the need to assist online shoppers in finding, comparing, and choosing items that best fulfill their preferences and needs.
These tools opened the door to providing in-depth product attributes that the website alone couldn't deliver to its visitors.
The objective of these campaigns is crystal clear: to make online shopping simpler and enjoyable while creating a better user experience.
THE SOLUTION AND
Concept description
Superdrug published a diverse range of Product Finders on their website. These included routine finders, prescription medication finders, skincare finders, and Cerave finders, all designed with a single idea in mind: go simple, go easy. Asking simple yet informative questions was the key to narrowing down the options to the most accurate product recommendations.
But Superdrug didn’t stop there. They took personalization one step further by enriching the product recommendations with valuable insights and expert advice. Placed in additional content blocks, these insights offered shoppers personalized guidance tailored to their responses, including links to relevant articles and educational resources.
ABOUT
The Company
Superdrug, one of the biggest health and beauty retailers in the United Kingdom, stands out for its commitment to customer service, teamwork, learning, and honesty. These core values are what make the brand the default choice for countless consumers.
COMPANY
FACTS
Industry
Retail industry
Company Size
+5000 employees
Headquarters
Croydon, Surrey
Project
Product Finders
Related Interactive Experiences
ABOUT THE
Result
Thanks to the accurate product recommendations, the Product Finder campaigns brought remarkable results for Superdrug. For example, their conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales. The company also observed a lower bounce rate.
These results illustrate the power of Interactive Content in contrast with traditional product browsing methods.
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Ecommerce design manager
at Superdrug
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