Platform
- Platform OverviewCreate, personalize, and optimize interactive experiences
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Services
BY USE CASE
- Lead Generation & QualificationCapture and qualify high-intent leads
- Product DiscoveryGuide users to the right product
- Interactive PromotionsBoost engagement with interactive campaigns
- Sales EnablementSupport sales with interactive tools
- Content MarketingTurn content into engaging experiences
- Customer EducationGuide users through interactive learning
BY INDUSTRY
- SaaS & TechnologyAccelerate product understanding and adoption
- Retail, eCommerce & Consumer GoodsDrive conversions and product discovery
- Healthcare, Life Sciences & PharmaceuticalsEducate and engage with compliant experiences
- Financial Services, Insurance & Real EstateBuild trust and simplify complex offerings
- Entertainment & MediaIncrease audience engagement
- ManufacturingSimplify products and capture qualified leads
LEARN
SUPPORT
COMPANY
Empowering Choice With Product Finders
Superdrug created multiple Product Finders for their website, narrowing down the product options so customers could make informed decisions.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
In a digital age where convenience and personalization are crucial, Superdrug created a series of Product Finders for their website. The health and beauty retailer recognized the need to assist online shoppers in finding, comparing, and choosing items that best fulfill their preferences and needs.
These tools opened the door to providing in-depth product attributes that the website alone couldn't deliver to its visitors.
The objective of these campaigns is crystal clear: to make online shopping simpler and enjoyable while creating a better user experience.
The Concept and the Solution
Superdrug published a diverse range of Product Finders on their website. These included routine finders, prescription medication finders, skincare finders, and Cerave finders, all designed with a single idea in mind: go simple, go easy. Asking simple yet informative questions was the key to narrowing down the options to the most accurate product recommendations.
But Superdrug didn’t stop there. They took personalization one step further by enriching the product recommendations with valuable insights and expert advice. Placed in additional content blocks, these insights offered shoppers personalized guidance tailored to their responses, including links to relevant articles and educational resources.
The Result
Thanks to the accurate product recommendations, the Product Finder campaigns brought remarkable results for Superdrug. For example, their conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales. The company also observed a lower bounce rate.
These results illustrate the power of Interactive Content in contrast with traditional product browsing methods.
About the Company
Superdrug, one of the biggest health and beauty retailers in the United Kingdom, stands out for its commitment to customer service, teamwork, learning, and honesty. These core values are what make the brand the default choice for countless consumers.
Company Facts
Industry
Retail industry
Company Size
+5000 employees
Headquarter
Croydon, Surrey
Project
Product Finders
Related Interactive Experiences
Guided Selling
Product Recommender
Quiz
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
"This was a new and inspiring way of presenting a new concept to the market – we got a lot of positive feedback and awareness from customers finding this new way of interacting with us both inspiring and fun."
Mina O. Semlali, Marketing Manager Nordics & Baltics at Callebaut
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet