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Challenging Customers with a Valentines Game
The E-commerce Department at The Perfume Shop worked together with Dot.vu to create a Marketing Game for their Valentine's Day campaign.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
Valentine's Day and the period prior to this event give a challenge to The Perfume Shop every year. They aim to attract and engage as many customers as possible and help them find their desired products. However, with the growing competition and more customers choosing to buy online, to ensure a successful campaign, they needed to innovate and find a new way to entertain and educate customers to increase customer satisfaction and sales during the campaign on selected products. It was essential for them to improve the customer journey and ensure their outstanding performance and leading role in e-commerce.
Therefore, The Perfume Shop decided to work together with Dot.vu and let us help them create a project with the following goals:
The Concept and the Solution
The Perfume Shop created and launched a fun and challenging Marketing Game during the Valentine's Day campaign. Customers were invited to engage with their brand for a chance to win exclusive discounts on selected products.
The challenge for the visitors was to find the hidden fragrance 4 times. Once completed, participants earned a scratch card containing a surprise reward. Information about The Perfume Shop's services was shown throughout the game to promote and educate customers.
The Result
"Interactive content is a perfect way for us to engage with our customers and has helped us achieve great results." says Hannah Walsh.
In summary, working with Dot.vu and creating Interactive Content has allowed The Perfume Shop to engage and entertain customers in a new and innovative way. More importantly, to make their customer journey more complete, which transforms into happier customers and more sales for their business.
About the Company
The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.
Company Facts
Industry
Retail
Company Size
+1000
Headquarter
High Wycombe, Buckinghamshire,
United Kingdom
Project
Father's Day Gift Finder
Related Interactive Experiences
Marketing Games
Seasonal Marketing Campaigns
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
"Dot.vu has been an excellent partner and advisor in helping us implement interactive content into our customer journey. Interactive content is a perfect way for us to engage with our customers and has helped us achieve great results."
Hannah Walsh, UX Design Manager at The Perfume Shop
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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