Platform
- Platform OverviewCreate, personalize, and optimize interactive experiences
- EnterpriseSecurity, control, and scale for enterprise teams
- Data, Personalization & AnalyticsCapture data and improve performance with insights
- FeaturesExplore all capabilities to build and launch experiences
- IntegrationsConnect with your CRM and marketing tools
Services
BY USE CASE
- Lead Generation & QualificationCapture and qualify high-intent leads
- Product DiscoveryGuide users to the right product
- Interactive PromotionsBoost engagement with interactive campaigns
- Sales EnablementSupport sales with interactive tools
- Content MarketingTurn content into engaging experiences
- Customer EducationGuide users through interactive learning
BY INDUSTRY
- SaaS & TechnologyAccelerate product understanding and adoption
- Retail, eCommerce & Consumer GoodsDrive conversions and product discovery
- Healthcare, Life Sciences & PharmaceuticalsEducate and engage with compliant experiences
- Financial Services, Insurance & Real EstateBuild trust and simplify complex offerings
- Entertainment & MediaIncrease audience engagement
- ManufacturingSimplify products and capture qualified leads
LEARN
SUPPORT
COMPANY
An Interactive Year-End Countdown
The Health Care Compliance Division at Johnson & Johnson worked together with Dot.vu on their own Interactive Year-End Countdown.
+300
Visitors
10 Days
Experience
Endless
Smiles
The Challenge
At the end of every year, the Health Care Compliance division at Johnson & Johnson hosts a compliance week for their teams. However, they face the same struggle every year: Trying to figure out ways to make the compliance week engaging and fun for their officers. “Particularly, because compliance is not necessarily the most fun topic. So, we really do struggle to find something that is a little bit out of the box thinking and something that people will engage with and have a good time with”, says Jenna Chrisman, Communication & Innovation at Johnson & Johnson.
Therefore, Johnson & Johnson decided to work together with Dot.vu and let us create the project itself, with the following goals:
The Concept and the Solution
The overall idea was to create an internal Interactive Year-End Countdown. Johnson & Johnson’s project with the overall theme *Ethical & socially responsible enterprise behavior’ was running for ten days in December 2020. During this period, the participants could try a new Marketing Game every day. Each day was presented in the form of a lock, revealing another Marketing Game in which the participants could win an award. The Marketing Games were spread as the following:
The Result
"We did have a lot of success with this project"
says Jenna Chrisman.
In summary, working with Dot.vu and getting insights into the platform and its functionalities has given Johnson & Johnson more creative ideas for future campaigns.
Moreover, everyone who participated had fun and enjoyed engaging with the small daily games. More importantly, the awards people could win were charitable donations. Thus, their participation in this project also contributed to Operation Smile, raising awareness of the fact that every three minutes, a child is born with a cleft.
About the Company
For more than 130 years, Johnson & Johnson has aimed to keep people healthy at every age and every stage of life. Because they believe good health is the foundation of vibrant lives, thriving communities, and forward progress.
Today, as the world’s largest and most broadly-based healthcare company, they are committed to using their reach and size for good. They strive to improve access and affordability, create healthier communities, and put a healthy mind, body, and environment within reach of everyone, everywhere.
Company Facts
Industry
Pharmaceutical
Medical devices
Consumer healthcare
Company Size
+130,000
Headquarter
New Brunswick, New Jersey,
United States
Project
Interactive Year-End-Countdown
Related Interactive Experiences
Marketing Games
Interactive Quizzes
Online Advent Calendar
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“Dot.vu helped us deliver engaging, interactive experiences within a very tight timeframe. The team was flexible, responsive, and a great partner throughout the entire process.”
Jenna Chrisman, Communications & Innovation at Johnson & Johnson
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet