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Interactive Sales Consultation

Pagely created an interactive video to offer a way for potential customers to serve themselves at all times, without having to call sales.

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Interactive Sales Consultation

Pagely created an interactive video to offer a way for potential customers to serve themselves at all times, without having to call sales.

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Pagely is the WordPress hosting market leader in innovation, speed, scalability, and security with thousands of clients trusting their impressive and forward-thinking infrastructure. Their clients range from the largest tech companies, to universities, creative agencies, city and state governments, magazines, ski resorts, and other large and midsize businesses.

Pagely is the WordPress hosting market leader in innovation, speed, scalability, and security with thousands of clients trusting their impressive and forward-thinking infrastructure. Their clients range from the largest tech companies, to universities, creative agencies, city and state governments, magazines, ski resorts, and other large and midsize businesses.

Concept description

The interactive sales consultation was based on a series of questions, that would each branch out and provide personal messages based on the choices made throughout the video. Every interaction was tracked and connected with Active Campaign, to apply different segment tags based on the answers given. The purpose behind this project was to lower the barrier of entry and create new sales ready leads, by offering a self-serve virtual consultation as an option.

The interactive sales consultation was based on a series of questions, that would each branch out and provide personal messages based on the choices made throughout the video. Every interaction was tracked and connected with Active Campaign, to apply different segment tags based on the answers given. The purpose behind this project was to lower the barrier of entry and create new sales ready leads, by offering a self-serve virtual consultation as an option.

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Result 1

Result 1

Result 2

Result 2

Results

Pagely has managed to generate about 10-15 extra leads per month, with some leading to sales. They have even experienced visitors converting to sales from the sales consult alone, which is very rare. The concept has also been praised via email and twitter.

Results

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"It’s served to both get us some new leads we might not have acquired otherwise, as well as provide a mechanism to deepen the rapport and engagement in a way that scales and doesn’t consume any overhead from the sales team. It’s like having a custom-tailored sales conversation available 24x7 for the prospects who aren’t necessarily ready to speak with a human"

Sean Tierney, Director of Sales

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