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Scratch & Win Game

Callebaut created a Scratch & Win Game to attract and entertain customers during a big food fair.

Scratch & Win Game

Callebaut created a Scratch & Win Game to attract and entertain customers during a big food fair.

Dot.vu Interactive Content Platform - Customer Examples - Callebaut - Scratch & Win Game - Cover Picture
Dot.vu Interactive Content Platform - Customer Examples - Callebaut - Scratch & Win Game -  Logo

Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.

Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.

Concept description

Callebaut decided to create a Scratch & Win Game to build excitement around their booth during a big food fair. Customers were invited to try their luck at scratching 3 matching chocolate bags for a chance to win a sample of the product right away. The mix of gamification and instant win successfully helped Callebaut attract potential customers, create a positive brand association, and collect new leads. 

Callebaut decided to create a Scratch & Win Game to build excitement around their booth during a big food fair. Customers were invited to try their luck at scratching 3 matching chocolate bags for a chance to win a sample of the product right away. The mix of gamification and instant win successfully helped Callebaut attract potential customers, create a positive brand association, and collect new leads. 

Dot.vu Interactive Content Platform - Customer Examples - Callebaut - Scratch & Win Game

Result 1

Result 1

Result 2

Result 2

Results

Callebaut experienced very positive feedback from everyone trying the game. It was a great way to attract potential customers and served as a great tool to strike up conversations. Not only did they create positive associations around their brand and the Callebaut Gold chocolate, but they also generated many new qualified leads. (numbers ??)

Results

We experience very positive feedback from our customers. It was a great way to establish a dialog with potential customers and build a positive experience around our brand and the Callebaut Gold chocolate. The campaign generate many new and qualified leads. (numbers ??)

"Callebaut Scratch & Win Game was a campaign we did for the biggest Food fair in the Nordics, to generate leads on the customers passing the booth. We had more than 1.000 interactions with our brand and generated around 300 new leads, which was much more than we had expected! Easy and great way of interacting with customers at a fair." 

Mina O. Semlali, Marketing Manager Nordics & Baltics

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