Should You Outsource Your IT?

C2IT turned a complex IT outsourcing decision into a personalized assessment that helped potential clients evaluate their needs while creating valuable leads for its sales team.

Personalized

Recommendations

Automated

Follow-up

Potential

Sales Leads

The Challenge

Deciding whether to outsource IT infrastructure is a significant decision for any business. Companies need to consider their existing setup, internal resources, operational needs, and long-term goals before determining if outsourcing is the right approach.

C2IT wanted to make this evaluation easier for potential clients while helping them better understand their own IT needs. At the same time, the company needed a way to identify interested prospects and provide its sales team with useful information for more relevant follow-up conversations.

The Concept and the Solution

C2IT created an Interactive Assessment that helped companies evaluate whether outsourcing their IT infrastructure would benefit their business.

Throughout the assessment, participants answered questions about their current IT infrastructure, resources, and requirements. Based on their responses, each participant received customized recommendations tailored to their situation.

The experience was also connected to automated email flows. Participants received their results directly, while C2IT's internal sales team was notified about potential leads along with the answers they had provided. This gave the team valuable context before following up with prospects.

The Result

The Interactive Assessment gave potential clients a way to evaluate their IT outsourcing needs while receiving recommendations based on individual responses.

For C2IT, the experience also created a more informed lead-generation process. Automated email flows delivered results directly to participants while notifying the sales team of potential leads and providing their assessment answers.

This meant follow-up conversations could begin with greater context around each company's existing IT situation and requirements, helping connect the assessment experience directly with C2IT's sales process.

Dot.vu Interactive Content Platform - Customer Examples - C2IT - Should you outsource your IT?

About the Company

C2IT is a Danish IT services and consulting company providing digital solutions and support to businesses. Its expertise spans areas including IT and cloud services, Microsoft solutions, system development, digital consulting, and business technology.

Company Facts

Industry

IT Services & Consulting

Technology

Business Services

Company Size

+100

Headquarter

Kolding, Syddanmark,