CHALLENGING CUSTOMERS WITH
A Valentines Game
The E-commerce Department at The Perfume Shop worked together with Dot.vu to create a Marketing Game for their Valentine's Day campaign.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Valentine's Day and the period prior to this event give a challenge to The Perfume Shop every year. They aim to attract and engage as many customers as possible and help them find their desired products. However, with the growing competition and more customers choosing to buy online, to ensure a successful campaign, they needed to innovate and find a new way to entertain and educate customers to increase customer satisfaction and sales during the campaign on selected products. It was essential for them to improve the customer journey and ensure their outstanding performance and leading role in e-commerce.
Therefore, The Perfume Shop decided to work together with Dot.vu and let us help them create a project with the following goals:
THE SOLUTION AND
Concept Description
The Perfume Shop created and launched a fun and challenging Marketing Game during the Valentine's Day campaign. Customers were invited to engage with their brand for a chance to win exclusive discounts on selected products.
The challenge for the visitors was to find the hidden fragrance 4 times. Once completed, participants earned a scratch card containing a surprise reward. Information about The Perfume Shop's services was shown throughout the game to promote and educate customers.
ABOUT
The Company
The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.
COMPANY
FACTS
Industry
Retail
Company Size
+1000
Headquarters
High Wycombe, Buckinghamshire,
United Kingdom
Project
Valentine's Day Campaign
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
"Interactive content is a perfect way for us to engage with our customers and has helped us achieve great results."
says Hannah Walsh.
In summary, working with Dot.vu and creating Interactive Content has allowed The Perfume Shop to engage and entertain customers in a new and innovative way. More importantly, to make their customer journey more complete, which transforms into happier customers and more sales for their business.
"Dot.vu has been an excellent partner and advisor in helping us implement interactive content into our customer journey. Interactive content is a perfect way for us to engage with our customers and has helped us achieve great results."
UX Design Manager
The Perfume Shop
SEE OTHER EXAMPLES
Ready To Get Started?
Join more than 10,000 users worldwide. Choose from 200+ ready-to-customize templates and test the platform as long as you need it.
