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Valentines Game

The Perfume Shop created their own marketing game to entertain customers, educate them about their services, and increase sales for selected products during Valentines.

Valentines Game

The Perfume Shop created their own marketing game to entertain customers, educate them about their services, and increase sales for selected products during Valentines.

Dot.vu Interactive Content Platform - Customer Examples - The Perfume Shop - Valentines Game - Cover Picture
Dot.vu Interactive Content Platform - Customer Examples - The Perfume Shop - Valentines Game - Logo

The Perfume Shop is the UK’s largest perfume retailer with over 260 stores nationwide, selling all major designer fragrances, aftershaves, and body products.

The Perfume Shop is the UK’s largest perfume retailer with over 260 stores nationwide, selling all major designer fragrances, aftershaves, and body products.

Concept description

During Valentines, The Perfume Shop create and launched a fun and challenging marketing game with which customers were invited to engage with their brand for a chance to win discounts on selected products. The visitors had to find the hidden fragrance 4 times to earn a scratch card containing a mystery prize. Information about The Perfume Shop's services was shown throughout the game whenever the fragrance was found.

During Valentines, The Perfume Shop create and launched a fun and challenging marketing game with which customers were invited to engage with their brand for a chance to win discounts on selected products. The visitors had to find the hidden fragrance 4 times to earn a scratch card containing a mystery prize. Information about The Perfume Shop's services was shown throughout the game whenever the fragrance was found.

Dot.vu Interactive Content Platform - Customer Examples - The Perfume Shop - Valentines Game

"Dot.vu have been an excellent partner and advisor in helping us implement interactive content into our customer journey. Interactive content is a perfect way for us to engage with our customers and has helped us achieve great results"

Hannah Walsh, UX Design Manager, E-Commerce

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Dot.vu Interactive Content Platform - Customer Examples - The Perfume Shop - Valentines Game - See other examples

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Scratch & Win

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