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- Lead Generation & QualificationCapture and qualify high-intent leads
- Product DiscoveryGuide users to the right product
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- Customer EducationGuide users through interactive learning
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COMPANY
Inform & Educate with an Educational Quiz
WHO decided to work with Dot.vu and raise awareness about the Guinea worm disease by creating an Educational Quiz for their exhibit at the 71st World Health Assembly.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
The World Health Organization is constantly working to promote health, keep the world safe and serve the vulnerable. They had an upcoming exhibit at the World Health Assembly where they wanted to educate participants about the Guinea worm disease. WHO's challenge was to find a way to interact with users to inform and incentivize them to learn about the disease and spread knowledge about it to ensure a safer future by establishing preventive measures in underdeveloped locations.
Therefore, WHO decided to collaborate with Dot.vu to support its exhibit with the following goals:
The Concept and the Solution
WHO created an Educational Quiz about the Guinea worm disease eradication for the 71st World Health Assembly. The quiz had two different versions focusing on the difficulty level, including an easy and a difficult version — both of these challenged visitors on their knowledge of the subject. Participants could repeat the quiz upon unsuccessful completion to ensure they extend their understanding of the disease and improve their knowledge.
The Result
The Dot.vu team is proud to have worked together with WHO and supported their exhibit with an Interactive Content solution. The Educational Quiz has enabled them to better communicate and engage with its participants.
Most importantly, to inform and educate people about the Guinea worm disease, helping them gain the knowledge needed to establish preventive measures and eradicate it successfully.
About the Company
The World Health Organization is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of health".
Working with 194 Member States from more than 6 regional offices and 150 field offices worldwide, WHO staff are united in a shared commitment to achieving better health for everyone, everywhere.
Company Facts
Industry
International Affairs
Global Health
Disease Prevention
Company Size
+22000
Headquarter
Geneva, Switzerland
Project
Educational Quiz
Related Interactive Experiences
Marketing Games
Quiz
Assessment
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The quiz created a highly engaging experience, reaching a 90% completion rate and driving a 5× increase in participation, significantly boosting booth traffic and lead generation.”
Christine Theoret , Marketing Manager at Dechra
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet