More engagement

Branching Videos are a great way to engage your audience. Because the viewers are prompted to answer questions or choose what happens next, they are more immersed in the video experience. They are also intrigued and more likely to stay in the interactive experience longer.

Send more targeted emails

You can also choose to place an opt-in form inside your branching video to capture new email subscribers. Once you know what interests them, you can start sending each subscriber more targeted offers via email.

Capture audience insights

The Branching Video - like any other interactive experiences - tracks every choice the viewer makes and registers it. This will help you gain key insights into what interests or engages your audience.