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Personality Test

Boost your marketing with the most effective type of quiz on the web today: the personality test. Engage your audience on social media and grow your email list with fun personality tests.

Personality Test

Boost your marketing with the most effective type of quiz on the web today: the personality test. Engage your audience on social media and grow your email list with fun personality tests.

Personality Test - Interactive Experiences - Cover Picture

What is a Personality Test

A personality test asks the user a set of questions about themselves and then plugs their personal traits, preferences, needs, and pain-points to a specific personality type or product solution.

Why use personality tests?

Engage your audience

You’ve seen plenty of those silly quizzes in your social feed. “Which Game of Thrones character are you?” or “what’s your spirit animal”– they’re all over the internet. And even though you know, it’s click-bait, you can’t help yourself. You have to click. Why? Because a Personality Test taps into our curiosity gene. People love to take them and share their results or tag friends on social media. That’s why companies all over the world are starting to tap into the power of personality tests.

Grow your email list

There are many ways to generate email opt-ins with a Personality Test. Place an opt-in form at the end of the test, and require the user to enter their contact details before they can see their results.

Capture qualified leads

Ask questions that reveal key insights about your audience - their preferences, habits, needs, challenges, or pains. Capture this information and qualify leads with greater precision.

Improve conversion

Engage your audience, but also to pitch the right product to the right "personality type". Plug each user's personal traits, habits, preferences, and needs to your specific solution or product - and maximize conversion.

See how it works

Try out a personality test created on Dot.vu below.

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Embed any part. Anywhere.

Run your Personality Test as a stand-alone campaign

or simply embed the parts you need.

Any type you want

With Dot.vu you have full creative freedom to make any type of personality test you want.

Customize everything from the look & feel, to the functionality of your Personality Test.

Personality test: The classic example

The Classic Personality Test

People answer a set of questions about their daily life, habits, or preferences where each answer points to a specific personality type. On completion, the user is presented with the personality where he had the most answers. Questions don’t have to be all froth and trivia; both B2C and B2B companies use them in many different ways. For example: “What kind of marketer are you?” or “What is your personal style statement?”

The Branded-Related Personality Test

The Brand-Related Personality Test

This is a great way to promote your brand or products. The user answers a few questions about themselves and is then presented with the brand’s products or offerings they most closely match. For example, “Which flavor of <brandname> ice cream are you?” or “What kind of <brandname> employee are you?”

The Product Suggesting Personality Test

The Product Suggesting Personality Test

Also known as a shopping quiz, this experience asks the user a set of questions about themselves and then presents products that match the user’s personality type. For example: “What kind of perfume should you buy?”, or “What should you get your mother this Mother’s Day?”

Customer examples

Dot.vu is used by some of the world's leading brands.

See how others are using Personality Tests in the interactive experience examples below.

Personality test example: Kimberly-Clark

Interactive Display

Interactive Display

Personality test example: Callebaut

Build a Chookie

Build a Chookie

Personality test example: Hummel

Handball Player Type

Handball Player Type

Personality test example: The Perfume Shop

Father's day gift finder

Father's day gift finder

Personality test example: Magnetic North Travel

What's you call of the wild?

What's you call of the wild?

Personality test example: MasterChef Denmark

What MasterChef judge are you?

What MasterChef judge are you?

Templates & Wizards for Quick Work

Choose between a wide range of easy-to-configure templates

to quickly create and launch your own Personality Test.

Do you have something else in mind?

With Dot.vu, you can customize every interactive experience from design & layout to functionality – the sky is the limit. Want to discuss your project?

Much more than Personality Test

Our all-in-one Interactive Content Platform allows you to build much more than just personality tests. Explore some of the related interactive experiences below:

Need more inspiration?