Personality Test
Boost your marketing with the most effective type of quiz on the web today: the personality test. Engage your audience on social media and grow your email list with fun personality tests.
Personality Test
Boost your marketing with the most effective type of quiz on the web today: the personality test. Engage your audience on social media and grow your email list with fun personality tests.
What is a Personality Test
A personality test asks the user a set of questions about themselves and then plugs their personal traits, preferences, needs, and pain-points to a specific personality type or product solution.
Why use personality tests?
Engage your audience
You’ve seen plenty of those silly quizzes in your social feed. “Which Game of Thrones character are you?” or “what’s your spirit animal”– they’re all over the internet. And even though you know, it’s click-bait, you can’t help yourself. You have to click. Why? Because a Personality Test taps into our curiosity gene. People love to take them and share their results or tag friends on social media. That’s why companies all over the world are starting to tap into the power of personality tests.
Grow your email list
There are many ways to generate email opt-ins with a Personality Test. Place an opt-in form at the end of the test, and require the user to enter their contact details before they can see their results.
Capture qualified leads
Ask questions that reveal key insights about your audience - their preferences, habits, needs, challenges, or pains. Capture this information and qualify leads with greater precision.
Improve conversion
Engage your audience, but also to pitch the right product to the right "personality type". Plug each user's personal traits, habits, preferences, and needs to your specific solution or product - and maximize conversion.
Embed any part. Anywhere.
Run your Personality Test as a stand-alone campaign
or simply embed the parts you need.
Any type you want
With Dot.vu you have full creative freedom to make any type of personality test you want.
Customize everything from the look & feel, to the functionality of your Personality Test.
The Classic Personality Test
People answer a set of questions about their daily life, habits, or preferences where each answer points to a specific personality type. On completion, the user is presented with the personality where he had the most answers. Questions don’t have to be all froth and trivia; both B2C and B2B companies use them in many different ways. For example: “What kind of marketer are you?” or “What is your personal style statement?”
The Brand-Related Personality Test
This is a great way to promote your brand or products. The user answers a few questions about themselves and is then presented with the brand’s products or offerings they most closely match. For example, “Which flavor of <brandname> ice cream are you?” or “What kind of <brandname> employee are you?”
The Product Suggesting Personality Test
Also known as a shopping quiz, this experience asks the user a set of questions about themselves and then presents products that match the user’s personality type. For example: “What kind of perfume should you buy?”, or “What should you get your mother this Mother’s Day?”
Customer examples
Dot.vu is used by some of the world's leading brands.
See how others are using Personality Tests in the interactive experience examples below.
Interactive Display
Interactive Display
Build a Chookie
Build a Chookie
Handball Player Type
Handball Player Type
Father's day gift finder
Father's day gift finder
What's you call of the wild?
What's you call of the wild?
What MasterChef judge are you?
What MasterChef judge are you?
Templates & Wizards for Quick Work
Choose between a wide range of easy-to-configure templates
to quickly create and launch your own Personality Test.
Do you have something else in mind?
With Dot.vu, you can customize every interactive experience from design & layout to functionality – the sky is the limit. Want to discuss your project?
Much more than Personality Test
Our all-in-one Interactive Content Platform allows you to build much more than just personality tests. Explore some of the related interactive experiences below:
Need more inspiration?
