The Concept and the Solution

ESET launched a Product Recommender to assist and guide their customers in finding the perfect antivirus product. Customers were asked a series of questions related to their technical needs, activities performed on the internet, and other preferences to filter down the best matching antivirus for them. The project's objective was to help customers get the information they needed more efficiently without spending too much time researching.

The Result

In summary, Dot.vu helped ESET simplify its customer journey by creating Interactive Content and innovating how they engage and communicate with their customers.

Furthermore, creating a Product Recommender has enabled their user to find the products they need in a more simplistic way and without the need to consume too much time researching.

About the Company

ESET® is a global digital security company, industry pioneer, and creator of the award-winning NOD32® malware detection product. ESET has also become a founding member of Google's App Defense Alliance. Their computer security solutions protect over 110 million users − businesses and consumers – in more than 200 countries, enabling everyone towards a better future.

Company Facts