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Turn Up Engagement with an Assembly Game
One of the oldest watchmaking brands, Breguet, worked together with Dot.vu to create a Marketing Game for their upcoming event to engage and challenge interested visitors.
Stronger Brand
Engagement
Higher Event
Participation
Increase Lead
Generation
The Challenge
Breguet strived to bring something unique for their upcoming event but finding a solution that fits their goals challenged them. The project aimed to engage participants in the Breguet brand and collect new leads. Breguet has always been fascinated by its ability to innovate, starting with the innovator and founder Abraham-Louis Breguet. Hence, looking for an innovative solution in the digital space is part of their core identity.
Therefore, Breguet decided to work together with Dot.vu and innovate by letting us help them create Interactive Content with the following goals:
The Concept and the Solution
Breguet created a mini-puzzle for an event that was displayed on iPads. The puzzles required participants to assemble a tourbillion as fast as possible with their time being tracked. To participate, visitors had to fill out a lead form in which they could choose to participate in the competition, sign up for the newsletter, and register for Breguet events in the UK. The project aimed to engage participants in the Breguet brand and collect new leads.
The Result
In summary, working with Dot.vu and creating Interactive Content as part of their event proved to be successful. Participants needed to perform as fast as possible to win the competition, which played on the players' competitive nature.
Breguet fulfilled its campaign objectives by being innovative in engaging, entertaining, and collecting leads in a fun and interactive way.
About the Company
Breguet is a subsidiary of Swiss Swatch Group. It was founded by Abraham-Louis Breguet in 1775. The brand, along with Vacheron Constantin, is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies, such as the tourbillon invented by Abraham-Louis Breguet. It also produced the first wristwatch in 1810.
Company Facts
Industry
Retail Luxury Goods & Jewelry
Luxury Watchmaking
Company Size
+1000
Headquarter
L'Abbaye, Switzerland
Project
Assembly Game for An Event
Related Interactive Experiences
Marketing Games
Interactive Contests
Event Marketing
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The quiz created a highly engaging experience, reaching a 90% completion rate and driving a 5× increase in participation, significantly boosting booth traffic and lead generation.”
Christine Theoret , Marketing Manager at Dechra
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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