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TURN UP ENGAGEMENT WITH

An Assembly Game

One of the oldest watchmaking brands, Breguet, worked together with Dot.vu to create a Marketing Game for their upcoming event to engage and challenge interested visitors.

+300

VISITORS

10 Days

EXPERIENCE

Endless

SMILES

FIRST OFF

The Challenge

Breguet strived to bring something unique for their upcoming event but finding a solution that fits their goals challenged them. The project aimed to engage participants in the Breguet brand and collect new leads. Breguet has always been fascinated by its ability to innovate, starting with the innovator and founder Abraham-Louis Breguet. Hence, looking for an innovative solution in the digital space is part of their core identity.


Therefore, Breguet decided to work together with Dot.vu and innovate by letting us help them create Interactive Content with the following goals:


THE SOLUTION AND

Concept Description

Breguet created a mini-puzzle for an event that was displayed on iPads. The puzzles required participants to assemble a tourbillion as fast as possible with their time being tracked. To participate, visitors had to fill out a lead form in which they could choose to participate in the competition, sign up for the newsletter, and register for Breguet events in the UK. The project aimed to engage participants in the Breguet brand and collect new leads.

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ABOUT

The Company

Breguet is a subsidiary of Swiss Swatch Group. It was founded by Abraham-Louis Breguet in 1775. The brand, along with Vacheron Constantin, is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies, such as the tourbillon invented by Abraham-Louis Breguet. It also produced the first wristwatch in 1810.

COMPANY

FACTS

Industry

Retail Luxury Goods & Jewelry

Luxury Watchmaking

Company Size

+1000

Headquarters

L'Abbaye, Switzerland

Project

Assembly Game for An Event

Related Interactive Experiences

Curious to learn more?

If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.

ABOUT THE

Result

In summary, working with Dot.vu and creating Interactive Content as part of their event proved to be successful. Participants needed to perform as fast as possible to win the competition, which played on the players' competitive nature.


Breguet fulfilled its campaign objectives by being innovative in engaging, entertaining, and collecting leads in a fun and interactive way.

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