Assembly Game | Customer Examples

Assembly Game

Breguet wanted to create a puzzle where visitors were challenged to assemble a Tourbillon by getting the order of the 6 components right.

Assembly Game

Breguet wanted to create a puzzle where visitors were challenged to assemble a Tourbillon by getting the order of the 6 components right.

Breguet is a subsidiary of Swiss Swatch Group. It was founded by Abraham-Louis Breguet in 1775. The brand, along with Vacheron Constantin, is one of the oldest surviving watchmaking brands and a pioneer of numerous watchmaking technologies such as the tourbillon invented by Abraham-Louis Breguet. It also produced the first wristwatch in 1810.

Concept description

Breguet created a mini-puzzle to be used at an event and shown on iPads. The puzzles required participants to assemble a tourbillion as fast as possible with their time being tracked. To participate, visitors were asked to fill out a lead form in which they could choose to participate in the competition, sign up for the newsletter, and register for Breguet events in the UK. The purpose behind the project was to engage participants in the Breguet brand and collect new leads.

Dot.vu Interactive Content Platform - Customer Examples - Assembly Game - Puzzle - Brequet

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