SURPRISING CUSTOMERS WITH
An Interactive Advent-style Calendar
Color Street collaborated with Dot.vu to create an Online Advent Calendar bursting with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections.
2 Weeks
CREATION
+1,000,000
VISITS
+30,000
LEADS
FIRST OFF
The Challenge
Color Street came up with the idea to create an engaging experience during the holiday season. Naturally, they opted for an Online Advent Calendar to give customers exclusive deals and exciting content. The marketing team's need for a turnkey solution led them to Dot.vu.
The biggest challenge was that Color Street had only two weeks to build the calendar. With such short notice, our content production department had to assist with setting the logic functionality behind the experience. Despite time constraints, Color Street published their interactive advent-style calendar and surprised their followers on schedule.
THE SOLUTION AND
Concept Description
Color Street published an Online Advent Calendar packed with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections. Customers were invited to engage with the brand day after day during the holiday season.
Color Street gated the experience to generate leads. So, all visitors needed to give their information to access the exclusive calendar. As a result, the Advent Calendar led to a huge growth in the company’s email list.
ABOUT
The Company
Color Street is a creative and revolutionary beauty brand selling nail strips, nourishing hand products, and premium makeup. The company changes the way people do their nails by taking the hassle, dry time, and mess out of the application process.
COMPANY
FACTS
Industry
E-commerce
Personal Care
Product Manufacturing
Company Size
+100
Headquarters
Totowa, New Jersey,
United States
Project
Interactive Advent-style Calendar
Related Interactive Experiences
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ABOUT THE
Result
It was important for the team to create the content behind the locks themselves. Therefore, finding an easy-to-use solution was a priority. With Dot.vu, the execution of the project was quick and seamless. Color Street customized one of the templates from our marketplace, adapting it to their goals and brand identity.
From a marketing and sales point of view, the Advent Calendar was a massive success for Color Street. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.
"Creating the Advent Calendar was a seamless process. We used one of the ready-to-be-customized templates, so almost half of the work was already done for us."
Hannah Park
Marketing
at Color Street
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