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An Interactive Advent-style Calendar
Color Street collaborated with Dot.vu to create an Online Advent Calendar bursting with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
Color Street came up with the idea to create an engaging experience during the holiday season. Naturally, they opted for an Online Advent Calendar to give customers exclusive deals and exciting content. The marketing team's need for a turnkey solution led them to Dot.vu.
The biggest challenge was that Color Street had only two weeks to build the calendar. With such short notice, our content production department had to assist with setting the logic functionality behind the experience. Despite time constraints, Color Street published their interactive advent-style calendar and surprised their followers on schedule.
The Concept and the Solution
Color Street published an Online Advent Calendar packed with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections. Customers were invited to engage with the brand day after day during the holiday season.
Color Street gated the experience to generate leads. So, all visitors needed to give their information to access the exclusive calendar. As a result, the Advent Calendar led to a huge growth in the company’s email list.
The Result
Color Street published an Online Advent Calendar packed with games, quizzes, videos, giveaways, and sneak peeks of their upcoming collections. Customers were invited to engage with the brand day after day during the holiday season.
Color Street gated the experience to generate leads. So, all visitors needed to give their information to access the exclusive calendar. As a result, the Advent Calendar led to a huge growth in the company’s email list.
About the Company
Color Street is a creative and revolutionary beauty brand selling nail strips, nourishing hand products, and premium makeup. The company changes the way people do their nails by taking the hassle, dry time, and mess out of the application process.
Company Facts
Industry
E-commerce
Personal Care
Product Manufacturing
Company Size
+100
Headquarter
Totowa, New Jersey,
United States
Project
Interactive Advent-style Calendar
Related Interactive Experiences
Marketing Games
Seasonal Marketing Campaigns
Online Advent Calendar
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The quiz created a highly engaging experience, reaching a 90% completion rate and driving a 5× increase in participation, significantly boosting booth traffic and lead generation.”
Christine Theoret , Marketing Manager at Dechra
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
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