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How well do you know Mikkel Hansen?
Hummel created an interactive video quiz featuring the Danish handball star Mikkel Hansen with which they spread awareness during a new product launch.
Product
Awareness
Fan
Engagement
Interactive
Participation
The Challenge
Hummel wanted to create awareness around the launch of its new Aerocharge 2.0 shoes while giving handball fans a more engaging way to interact with the campaign.
Rather than relying on traditional product promotion, Hummel wanted to tap into its strong connection with handball and use recognizable players to capture attention. The goal was to entertain fans, test their knowledge, and create an experience that connected the excitement of the sport with the new product.
The Concept and the Solution
Hummel created an Interactive Video Quiz featuring handball stars from different countries, including Danish handball player Mikkel Hansen.
Throughout the experience, the featured players challenged visitors with questions about handball and their careers. The videos reacted differently depending on whether participants answered correctly or incorrectly, making the quiz feel more personal and engaging.
Participants who answered all six questions correctly could enter a draw to win a signed handball and a pair of the new Aerocharge 2.0 shoes. By combining interactive video, sports personalities, and a prize incentive, Hummel connected fan engagement directly with its product launch.
The Result
The Interactive Video Quiz gave Hummel an entertaining way to bring fans closer to well-known handball players while supporting the launch of its Aerocharge 2.0 shoes.
By allowing the featured players to react directly to participants' answers, the experience made the quiz feel more dynamic than a traditional knowledge test. The opportunity to win signed merchandise and the new shoes also gave fans an added incentive to complete the experience.
The campaign combined athlete-driven content, interactive video, and product promotion to create a more engaging way for Hummel to build awareness around its new footwear.
About the Company
Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest team sports brands in the business, Hummel has gone from being German to becoming Danish since the company was founded generations ago.
Company Facts
Industry
Sportswear
Apparel & Fashion
Sporting Goods
Company Size
+200
Headquarter
Aarhus, Denmark
Project
How Well Do You Know Mikkel Hansen?
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