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That's an Unlikely Match
Commonwealth Bank created a concept for an event where it was possible to combine food sources to see how well they matched.
Audience
Engagement
Event
Participation
Brand
Interaction
The Challenge
Commonwealth Bank wanted to create an engaging concept that would capture attention and encourage participation at an upcoming event.
The challenge was to develop an experience that felt entertaining and unexpected while giving attendees an opportunity to actively interact rather than simply observe. Commonwealth Bank needed a concept that could encourage participation, create a memorable event moment, and add an element of competition.
The Concept and the Solution
Commonwealth Bank wanted to create a fun concept for an event around unlikely food matches. People at the event were invited to try out different food combinations to see which ones were a good match and which weren't. Participants would also enter a competition to win a prize.
The Result
The interactive matching game gave Commonwealth Bank an entertaining way to encourage active participation at the event.
Rather than presenting attendees with a passive brand experience, the concept invited them to experiment with different food combinations, compare the results, and take part in the activity themselves.
The addition of a prize competition provided further incentive to participate, creating an interactive event activation designed to strengthen engagement and make the experience more memorable for attendees.
About the Company
Commonwealth Bank is an Australian multinational bank with businesses across New Zealand, Asia, the United States, and the United Kingdom. It provides a variety of financial services, including retail, business, and institutional banking, funds management, superannuation, insurance, investment, and broking services.
Company Facts
Industry
Financial Services
Banking
Investment Services
Company Size
+48000
Headquarter
Sydney, New South Wales,
Australia
Project
That’s an Unlikely Match
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Trusted by Leading Global Brands
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