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ENGAGING VETERINARY TEAMS

With an Interactive Personality Quiz at Industry Events

A data-driven, hands-on approach: Dechra Canada's collaboration with Dot.vu turned a simple engagement idea into an interactive experience bringing veterinary teams together nationwide through playful personality quizzes that inform and inspire.

+800

VIEWS

+90%

SUBMISSIONS

BOOST

ENGAGEMENT

FIRST OFF

The Challenge

Traditionally, before adopting Dot.vu, Dechra's presence at veterinary conferences relied on basic booth engagement methods like paper slips in boxes for prize draws. This method worked well for some time, but it lacked excitement and was commonly used by everyone therefore it was difficult to stand out among well-established competitors. 

 

Dechra’s goal was twofold: 

 

  • Drive booth engagement in a memorable way. 
  • Encourage newsletter sign-ups to build long-term customer relationships. 



THE SOLUTION AND

Concept Description

In collaboration with Dot.vu, Dechra launched an interactive Personality Quiz that asked the fun and irresistible question: What dog breed are you? 


Dechra showcased a short video of the Personality Quiz to attract audience. By scanning a QR code at the booth, attendees could take a short quiz, complete with playful questions crafted by actual veterinarians. Based on their answers, participants discovered their inner dog breed like Golden Retriever, Poodle, and more with personality-aligned descriptions and shareable outcomes.


To amplify visibility, Dechra handed out custom stickers representing quiz outcomes, which attendees wore proudly, turning participants into brand ambassadors across the conference floor. 


ABOUT

The Company

Dechra is an international specialist veterinary pharmaceuticals and related products business. Dechra Canada, its Canadian subsidiary, developed this initiative to engage locally with the veterinary community, especially during key conferences across the country.


COMPANY

FACTS

Industry

Pharmaceuticals

Company Size

<50 employees

Headquarters

Canada, Montreal

Project

Personality Quiz

Related Interactive Experiences

Curious to learn more?

If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.

ABOUT THE

Result

The Dechra Sales Team saw real value in the campaign’s buzz: 

 

“Even the reps from other booths wanted to see what breed they were! You should have seen the reps wearing our Dechra stickers on their badges.” 

 

“Some people were so surprised when they discovered their dog breed. It created so many spontaneous conversations and laughs!” 

 

The interactive quiz did not just entertain, it opened genuine connections and helped the team initiate conversations that turned into real leads. 


  • 5× more participation than previous events from 25 to 125+ entries at even quieter conferences.
  • 90% completion rate thanks to the quiz’s short, fun format. 
  • Significant boost in booth traffic and newsletter opt-ins. 
  • Cross-booth engagement: Even reps from rival companies couldn’t resist joining the fun and wore Dechra’s stickers! 




It increased engagement at our conferences and was a really fun, interactive, well-received way to bring people to our booth.

Marketing Manager

at Dechra

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