The Concept and the Solution

In collaboration with Dot.vu, Dechra launched an interactive Personality Quiz that asked the fun and irresistible question: What dog breed are you? 

Dechra showcased a short video of the Personality Quiz to attract audience. By scanning a QR code at the booth, attendees could take a short quiz, complete with playful questions crafted by actual veterinarians. Based on their answers, participants discovered their inner dog breed like Golden Retriever, Poodle, and more with personality-aligned descriptions and shareable outcomes.

To amplify visibility, Dechra handed out custom stickers representing quiz outcomes, which attendees wore proudly, turning participants into brand ambassadors across the conference floor. 

The Result

The Dechra Sales Team saw real value in the campaign’s buzz: 

“Even the reps from other booths wanted to see what breed they were! You should have seen the reps wearing our Dechra stickers on their badges.” 

“Some people were so surprised when they discovered their dog breed. It created so many spontaneous conversations and laughs!” 

The interactive quiz did not just entertain, it opened genuine connections and helped the team initiate conversations that turned into real leads. 

• 5× more participation than previous events from 25 to 125+ entries at even quieter conferences.
• 90% completion rate thanks to the quiz’s short, fun format. 
• Significant boost in booth traffic and newsletter opt-ins. 
• Cross-booth engagement: Even reps from rival companies couldn’t resist joining the fun and wore Dechra’s stickers! 

About the Company

Dechra is an international specialist veterinary pharmaceuticals and related products business. Dechra Canada, its Canadian subsidiary, developed this initiative to engage locally with the veterinary community, especially during key conferences across the country.

Company Facts