Platform
- Platform OverviewCreate, personalize, and optimize interactive experiences
- EnterpriseSecurity, control, and scale for enterprise teams
- Data, Personalization & AnalyticsCapture data and improve performance with insights
- FeaturesExplore all capabilities to build and launch experiences
- IntegrationsConnect with your CRM and marketing tools
Services
BY USE CASE
- Lead Generation & QualificationCapture and qualify high-intent leads
- Product DiscoveryGuide users to the right product
- Interactive PromotionsBoost engagement with interactive campaigns
- Sales EnablementSupport sales with interactive tools
- Content MarketingTurn content into engaging experiences
- Customer EducationGuide users through interactive learning
BY INDUSTRY
- SaaS & TechnologyAccelerate product understanding and adoption
- Retail, eCommerce & Consumer GoodsDrive conversions and product discovery
- Healthcare, Life Sciences & PharmaceuticalsEducate and engage with compliant experiences
- Financial Services, Insurance & Real EstateBuild trust and simplify complex offerings
- Entertainment & MediaIncrease audience engagement
- ManufacturingSimplify products and capture qualified leads
LEARN
SUPPORT
COMPANY
Connect Online & Offline with a Scan & Sweep
Kruidvat created a Scan & Sweep Interactive Experience for their campaign to reward customers with membership accounts.
2 Weeks
Creation Time
+1, 000 000
Number of Visits
+30, 000
Leads Generated
The Challenge
Kruidvat's goal was to drive more in-store visits and increase the number of membership accounts. They wanted to find a way to incentivize and motivate existing customers with membership accounts and also newcomers to become members. Kruidvat's challenge was to find a solution that bridges the gap between its online and offline presence. To succeed with their goals, they had to ensure there was a two-way value exchange worthy enough for their members to participate in this campaign.
Therefore, Kruidvat decided to work together with Dot.vu and create a project with the following goals:
The Concept and the Solution
As mentioned, Kruidvat wanted to drive in-store visits and increase its number of membership accounts. They accomplished this through a Scan & Sweep Interactive Experience only available for customers with membership accounts. The members received unique codes and receipts on every purchase, which they could scan online for a chance to win prizes. The great thing about this campaign was that participants could always win something, and some of these prizes were added directly to their membership cards.
The Result
In summary, working with Dot.vu and creating an Interactive Experience has helped Kruidvat to bridge the gap between its online and offline presence and accomplish its goals. Raising awareness of their membership and promoting it to get more members and in-store visits were essential for Kruidvat.
Moreover, they have gained insights into the Dot.vu platform, its functionality, and the power of Interactive Content, giving them more ideas for future campaigns.
About the Company
Kruidvat is a Dutch retail, pharmacy, and drugstore chain specializing in health and beauty products, which also has branches in Belgium. Kruidvat's commitment to making health and beauty products accessible to all has firmly established them as the market-leading drugstore in the Netherlands and one of the best-known in Belgium, with over 1250 stores in the Netherlands and Belgium.
Company Facts
Industry
Retail
Pharmacy & Drugstore
Company Size
+15000
Headquarter
Renswoude, Utrecht,
Netherlands
Project
Scan & Sweep
Related Interactive Experiences
Marketing Games
Interactive Contests
Hourly Surprises
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
"It increased engagement at our conferences and was a really fun, interactive, well-received way to bring people to our booth."
Christine Theoret , Marketing Manager at Dechra
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet
Turn Your Content Into a Conversion Engine with AI-Powered Interactive Experiences
© 2026 Dot Marketing ApS. All rights reserved.