CONNECT ONLINE & OFFLINE WITH
A Scan & Sweep
Kruidvat created a Scan & Sweep Interactive Experience for their campaign to reward customers with membership accounts.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Kruidvat's goal was to drive more in-store visits and increase the number of membership accounts. They wanted to find a way to incentivize and motivate existing customers with membership accounts and also newcomers to become members. Kruidvat's challenge was to find a solution that bridges the gap between its online and offline presence. To succeed with their goals, they had to ensure there was a two-way value exchange worthy enough for their members to participate in this campaign.
Therefore, Kruidvat decided to work together with Dot.vu and create a project with the following goals:
THE SOLUTION AND
Concept Description
As mentioned, Kruidvat wanted to drive in-store visits and increase its number of membership accounts. They accomplished this through a Scan & Sweep Interactive Experience only available for customers with membership accounts. The members received unique codes and receipts on every purchase, which they could scan online for a chance to win prizes. The great thing about this campaign was that participants could always win something, and some of these prizes were added directly to their membership cards.
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ABOUT
The Company
Kruidvat is a Dutch retail, pharmacy, and drugstore chain specializing in health and beauty products, which also has branches in Belgium. Kruidvat's commitment to making health and beauty products accessible to all has firmly established them as the market-leading drugstore in the Netherlands and one of the best-known in Belgium, with over 1250 stores in the Netherlands and Belgium.
COMPANY
FACTS
Industry
Retail
Pharmacy & Drugstore
Company Size
+15000
Headquarters
Renswoude, Utrecht,
Netherlands
Project
Scan & Sweep
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ABOUT THE
Result
In summary, working with Dot.vu and creating an Interactive Experience has helped Kruidvat to bridge the gap between its online and offline presence and accomplish its goals. Raising awareness of their membership and promoting it to get more members and in-store visits were essential for Kruidvat.
Moreover, they have gained insights into the Dot.vu platform, its functionality, and the power of Interactive Content, giving them more ideas for future campaigns.
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