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Engage Visitors with a Scratch & Win Game
Barry Callebaut, the world's leading supplier of high-quality chocolate and cocoa products, decided to engage and entertain customers at a major food fair event with a Marketing Game.
+1000
Interactions
+300
Leads
+30%
Conversion Rate
The Challenge
Callebaut wanted to surprise its customers at an upcoming primary food fair event in a fun and memorable way. Being the world's leading supplier of high-quality chocolate and cocoa products constantly requires Callebaut to engage its customers in the best ways possible. This time, their main challenge was to come up with a concept that is both fun and engaging and has the ability to provide their business with valuable interactions and new leads.
Therefore, Callebaut decided to work together with Dot.vu and create a Marketing Game for the upcoming food fair event with the following goals:
The Concept and the Solution
Callebaut decided to create a Scratch & Win Game to build excitement around their booth during a big food fair and entertain visitors. Customers were invited to try their luck at scratching 3 matching chocolate bags for a chance to win a product sample right away. The mix of gamification and instant win successfully helped Callebaut attract potential customers, create positive brand associations, and collect new leads.
The Result
"We had more than 1.000 interactions with our brand and generated around 300 new leads, which was much more than we had expected!"
says Mina O. Semlali
In summary, working with Dot.vu has been very successful and rewarding for both Callebaut and its visitors. This campaign's results exceeded all expectations regarding interactions with the brand and the number of leads generated by the Scratch & Win game. It was an easy and excellent way of interacting with customers at a fair.
About the Company
Callebaut is a Belgian chocolate brand owned by the Barry Callebaut group. It was founded in 1911 by Octaaf Callebaut in Belgium.
Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.
Company Facts
Industry
Chocolate Producer
Food Manufacturing
Company Size
+12500
Headquarter
Zürich,
Switzerland
Project
Scratch & Win – Marketing Game
Related Interactive Experiences
Marketing Games
Interactive Quizzes
Interactive Contests
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
“The Callebaut Scratch & Win Game generated over 1,000 brand interactions and around 300 new leads at the Nordics’ largest food fair, exceeding expectations.”
Mina O. Semlali, Marketing Manager Nordics & Baltics at Callebaut
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet