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ENGAGE VISITORS AT AN EVENT WITH

A Scratch & Win Game

Barry Callebaut, the world's leading supplier of high-quality chocolate and cocoa products, decided to engage and entertain customers at a major food fair event with a Marketing Game.

+1000

INTERACTIONS

+300

LEADS

30%

CVR

FIRST OFF

The Challenge

Callebaut wanted to surprise its customers at an upcoming primary food fair event in a fun and memorable way. Being the world's leading supplier of high-quality chocolate and cocoa products constantly requires Callebaut to engage its customers in the best ways possible. This time, their main challenge was to come up with a concept that is both fun and engaging and has the ability to provide their business with valuable interactions and new leads. 


Therefore, Callebaut decided to work together with Dot.vu and create a Marketing Game for the upcoming food fair event with the following goals: 


THE SOLUTION AND

Concept Description

Callebaut decided to create a Scratch & Win Game to build excitement around their booth during a big food fair and entertain visitors. Customers were invited to try their luck at scratching 3 matching chocolate bags for a chance to win a product sample right away. The mix of gamification and instant win successfully helped Callebaut attract potential customers, create positive brand associations, and collect new leads. 

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ABOUT

The Company

Callebaut is a Belgian chocolate brand owned by the Barry Callebaut group. It was founded in 1911 by Octaaf Callebaut in Belgium.


Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries. 

COMPANY

FACTS

Industry

Chocolate Producer

Food Manufacturing


Company Size

+12500

Headquarters

Zürich,

Switzerland

Project

Scratch & Win – Marketing Game

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ABOUT THE

Result

"We had more than 1.000 interactions with our brand and generated around 300 new leads, which was much more than we had expected!"

says Mina O. Semlali


In summary, working with Dot.vu has been very successful and rewarding for both Callebaut and its visitors. This campaign's results exceeded all expectations regarding interactions with the brand and the number of leads generated by the Scratch & Win game. It was an easy and excellent way of interacting with customers at a fair.

"Callebaut Scratch & Win Game was a campaign we did for the biggest Food fair in the Nordics to generate leads on the customers passing the booth. We had more than 1.000 interactions with our brand and generated around 300 new leads, which was much more than we had expected! An easy and great way of interacting with customers at a fair." 

Marketing Manager Nordics & Baltics

at Callebaut

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