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HELP CUSTOMERS FIND THE PERFECT GIFT WITH

A Father’s Day Gift Finder

The Perfume Shop worked with Dot.vu to create an Interactive Video Quiz experience to help customers pick the perfect Father's Day Gift.

+300

VISITORS

10 Days

EXPERIENCE

Endless

SMILES

FIRST OFF

The Challenge

Every year, there are multiple seasonal campaigns that the E-commerce team at The Perfume Shop needs to be on top of. However, the challenge is constantly innovating and finding ways to make their campaign content engaging and fun for their customers. For the upcoming Father's Day campaign, they wanted to help customers find the perfect gifts and promote selected products on this special day.


Therefore, The Perfume Shop decided to work together with Dot.vu and let us help them create the project with the following goals: 

THE SOLUTION AND

Concept Description

The Perfume Shop created a Father's Day Gift Finder. They launched an Interactive Video Quiz experience to help customers find the perfect fragrance for Father's Day, where visitors had to answer a series of questions about their fathers' preferences and styles. Based on the answers, the gift finder suggested a selection of products for customers.

The goal of the project was to inspire customers and promote selected products. Furthermore, to increase awareness of this special day and incentivize customers to surprise their loved ones.

ABOUT

The Company

The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.

COMPANY

FACTS

Industry

Retail

Company Size

+1000

Headquarters

High Wycombe, Buckinghamshire, 

United Kingdom

Project

Father's Day Gift Finder

Related Interactive Experiences

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If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.

ABOUT THE

Result

In summary, working with Dot.vu and creating an Interactive Video Quiz with product recommendations has allowed The Perfume Shop to engage customers in a fun and memorable way. Also, to promote their products by incentivizing their customers to interact with the brand, helping The Perfume Shop learn about their customers' preferences by collecting zero-party data.


Furthermore, it has allowed the brand to gain more insights into the Dot.vu platform and the power of Interactive Content, providing them with more ideas for future campaigns.

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