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How well do you know Mikkel Hansen?

Hummel created an interactive video quiz featuring the Danish handball star Mikkel Hansen, in relation to a new product launch to spread awareness online.

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How well do you know Mikkel Hansen?

Hummel created an interactive video quiz featuring the Danish handball star Mikkel Hansen, in relation to a new product launch to spread awareness online.

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Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest teamsport brands in the business, hummel has gone from being German to becoming Danish since the company was founded generations ago.

Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest teamsport brands in the business, hummel has gone from being German to becoming Danish since the company was founded generations ago.

Concept description

Hummel created an interactive video quiz around handball stars from different countries. Visitors were quizzed by the handball stars on their knowledge about handball and the career of the featured handball stars. The stars would react to the answers given, depending on whether the answers given were correct or not. By answering all 6 questions correct, the participant could enter a draw to win a signed handball and a pair of the new Aerocharge 2.0 shoe.

Hummel created an interactive video quiz around handball stars from different countries. Visitors were quizzed by the handball stars on their knowledge about handball and the career of the featured handball stars. The stars would react to the answers given, depending on whether the answers given were correct or not. By answering all 6 questions correct, the participant could enter a draw to win a signed handball and a pair of the new Aerocharge 2.0 shoe.

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