DRIVE ENGAGEMENT WITH
A Love Calculator
The E-commerce Department at The Perfume Shop worked together with Dot.vu to create an Interactive Calculator as part of their upcoming campaign.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
The Perfume Shop planned to launch a campaign before a significant event in the UK, the royal wedding of Prince Harry and Meghan. Their challenge was to create a campaign that suited the occasion and attracted customers in a fun and memorable way. It was an excellent opportunity for the brand to promote selected products and boost sales during the campaign period by taking the right incentives.
Therefore, The Perfume Shop worked together with Dot.vu and let us help them create a project with the following goals:
THE SOLUTION AND
Concept Description
Before the royal wedding of Prince Harry and Meghan, The Perfume Shop created a Love Calculator to entertain their customers. Participants were asked to write their names and the name of their crush/partner to calculate their love score.
Depending on the names submitted, participants received a score that showed how good of a match they were to each other, along with a personalized message and matching products. In addition, people could share their results with their friends on Facebook to increase the popularity of this fun game.
ABOUT
The Company
The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.
COMPANY
FACTS
Industry
Retail
Company Size
+1000
Headquarters
High Wycombe, Buckinghamshire,
United Kingdom
Project
Love Calculator
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
In summary, working with Dot.vu and creating Interactive Content has allowed The Perfume Shop to engage and entertain customers in a fun and memorable way before the royal wedding. Furthermore, to promote their products more efficiently.
The Dot.vu team is proud to have contributed to their success, inspiring them to create more Interactive Content in the future.
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