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Love Calculator

The Perfume Shop created a fun love calculator to entertain customers, while at the same time promoting selected products.

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Love calculator

The Perfume Shop created a fun love calculator to entertain customers, while at the same time promoting selected products.

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The Perfume Shop is the UK’s largest specialist fragrance retailer with over 260 stores nationwide, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products.

The Perfume Shop is the UK’s largest specialist fragrance retailer with over 260 stores nationwide, selling all major designer fragrance brands, classic and celebrity perfumes, aftershaves and body products.


Concept description

Leading up to the royal wedding of Prince Harry and Meghan, The Perfume Shop created a love calculator to entertain their customers. Participants were invited to write their own name and the name of their crush/partner to calculate their love score. Depending on the names a percentage was given, together with a personalized message and matching products. It was also possible to share the result with friends on Facebook.

Leading up to the royal wedding of Prince Harry and Meghan, The Perfume Shop created a love calculator to entertain their customers. Participants were invited to write their own name and the name of their crush/partner to calculate their love score. Depending on the names a percentage was given, together with a personalized message and matching products. It was also possible to share the result with friends on Facebook.

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CTR

CTR

Referral Traffic

Referral Traffic

Results

5,92% Click through rate to products and website

36.2% of traffic coming from referrals.

Results

5,92% Click through rate to products and website

36.2% of traffic coming from referrals.

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