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Application for Dot's Partner Plan



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Spot the difference

Mona Lisa created a spot the difference game to entertain and educate customers via social media. Participants also had a chance to win different prizes.

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Spot the difference

Mona Lisa created a spot the difference game to entertain and educate customers via social media. Participants also had a chance to win different prizes.

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Like an artist's muse, Mona Lisa will be your pulse in trends on colour, food and design. We bring out your inner artist when decorating your desserts, pastries, or any other of your chocolate creations. Mona Lisa a brand under Barry Callebaut the world's leading supplier of high-quality chocolate and cocoa products.

Like an artist's muse, Mona Lisa will be your pulse in trends on colour, food and design. We bring out your inner artist when decorating your desserts, pastries, or any other of your chocolate creations. Mona Lisa a brand under Barry Callebaut the world's leading supplier of high-quality chocolate and cocoa products.

Concept description

This game was created to entertain and educate customers online. By spotting the differences in two product images customers would get a change to scratch and win a price instantly.

This game was created to entertain and educate customers online. By spotting the differences in two product images customers would get a change to scratch and win a price instantly.

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We were launching a whole new decoration brand to the market and to make the brand awareness on Social Media and online we made a game where the customer interacted with the brand in a fun and memorable way. One of the KPI´s was to build our newsletter database for the Mona Lisa segment alone which together with the campaign activation was a huge success! 

Mina O. Semlali, Marketing Manager Nordics & Baltics

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