ENTERTAIN & REWARD INSTANTLY WITH
A Spot The Difference Game
Mona Lisa decided to create a Spot The Difference game to engage customers and reward them with a scratch card to win different prizes.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Mona Lisa was launching a whole new decoration brand to the market, and they were looking to find a solution to raise brand awareness on social media and online. Mona Lisa needed a solution that creates excitement amongst its customers in a fun and memorable way.
Therefore, Mona Lisa decided to partner up with Dot.vu and create a Marketing Game to support its new decoration brand launch with the following goals:
THE SOLUTION AND
Concept Description
As mentioned, Mona Lisa was launching a new decoration brand to the market, so they decided to create a spot the difference game to entertain and educate customers on their website and via social media. Participants had to spot all five differences in the two product images. Upon successful completion, customers could scratch a card to unveil if they won a prize instantly and share their results on social media, motivating others to engage with the Mona Lisa brand and try their luck.
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ABOUT
The Company
Mona Lisa is a brand under Barry Callebaut, the world's leading supplier of high-quality chocolate and cocoa products.
The world's first chocolate 3D Printing Studio. Mona Lisa takes the next steps and creates a full palette of decorations for you to add colour, flavour, texture, and shape to your chocolates, pastries, desserts and bakes. Using new technologies, we'll bring you new shapes to make them extraordinary.
COMPANY
FACTS
Industry
Chocolate & Decorations Production
Company Size
+12500
Headquarters
Zürich, Switzerland
Project
Spot The Difference Game
Related Interactive Experiences
Curious to learn more?
If you are interested in creating entertaining and engaging Interactive Content, book a meeting with us today, and let us show you what Dot.vu can do for you.
ABOUT THE
Result
"One of the KPIs was to build our newsletter database for the Mona Lisa segment alone, which, together with the campaign activation, was a huge success!"
says Mina O. Semlali
In summary, working with Dot.vu and using gamification as part of launching Mona Lisa's new decoration brand has proved to be a huge success.
Customers could interact with the brand in a fun and memorable way, which in return has helped the Mona Lisa brand accomplish all its planned targets.
We were launching a whole new decoration brand to the market, and to create brand awareness on Social Media and online, we made a game where the customer interacted with the brand in a fun and memorable way. One of the KPIs was to build our newsletter database for the Mona Lisa segment alone, which, together with the campaign activation, was a huge success!
Marketing Manager Nordics & Baltics
at Barry Callebaut
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