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Spot the difference

Mona Lisa created a spot the difference game to entertain and educate customers via social media. Participants also had a chance to win different prizes.

Spot the difference

Mona Lisa created a spot the difference game to entertain and educate customers via social media. Participants also had a chance to win different prizes.

Dot.vu Interactive Content Platform - Customer Examples - Mona Lisa - Spot the difference game - Cover Picture
Dot.vu Interactive Content Platform - Customer Examples - Mona Lisa - Spot the difference game - Logo

Mona Lisa is a brand under Barry Callebaut, the world's leading supplier of high-quality chocolate and cocoa products. Mona Lisa helps you bring out your inner artist when decorating your desserts, pastries, or any other of your chocolate creations. Like an artist's muse, Mona Lisa will be your pulse in trends on color, food, and design. 

Mona Lisa is a brand under Barry Callebaut, the world's leading supplier of high-quality chocolate and cocoa products. Mona Lisa helps you bring out your inner artist when decorating your desserts, pastries, or any other of your chocolate creations. Like an artist's muse, Mona Lisa will be your pulse in trends on color, food, and design. 

Concept description

This game was created to entertain and educate customers online. By spotting the differences in two product images, customers would get a chance to scratch and win a price instantly.

This game was created to entertain and educate customers online. By spotting the differences in two product images, customers would get a chance to scratch and win a price instantly.

Dot.vu Interactive Content Platform - Customer Examples - Mona Lisa - Spot the difference game

We were launching a whole new decoration brand to the market, and to create brand awareness on Social Media and online, we made a game where the customer interacted with the brand in a fun and memorable way. One of the KPI´s was to build our newsletter database for the Mona Lisa segment alone, which, together with the campaign activation, was a huge success! 

Mina O. Semlali, Marketing Manager Nordics & Baltics

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