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Scan & Sweep

Kruidvat created a campaign where customers with membership accounts would get unique codes together with their receipt when purchasing products. This code could be scanned online to unlock different prizes.

Scan & Sweep

Kruidvat created a campaign where customers with membership accounts would get unique codes together with their receipt when purchasing products. This code could be scanned online to unlock different prizes.

Dot.vu Interactive Content Platform - Customer Examples - Kruidvat - Scan & Sweep - Cover Picture
Dot.vu Interactive Content Platform - Customer Examples - Kruidvat - Scan & Sweep - Logo

Kruidvat is a Dutch retail, pharmacy, and drugstore chain specialized in health and beauty products, which also has branches in Belgium. Kruidvat's commitment to making health and beauty products accessible to all has firmly established them as the market-leading drugstore in the Netherlands and one of the best-known in Belgium, with over 1000 stores in the Netherlands and Belgium.

Kruidvat is a Dutch retail, pharmacy, and drugstore chain specialized in health and beauty products, which also has branches in Belgium. Kruidvat's commitment to making health and beauty products accessible to all has firmly established them as the market-leading drugstore in the Netherlands and one of the best-known in Belgium, with over 1000 stores in the Netherlands and Belgium.

Concept description

Kruidvat wanted to drive in-store visits and increase their number of membership accounts. They did this through a Scan & Sweep interactive experience that was only available for customers with membership accounts. The customers would receive unique codes together with their receipts on every purchase, which could be scanned online for a chance to win prizes. Participants would always win something, and some of the prizes were being added directly to their membership cards.

Kruidvat wanted to drive in-store visits and increase their number of membership accounts. They did this through a Scan & Sweep interactive experience that was only available for customers with membership accounts. The customers would receive unique codes together with their receipts on every purchase, which could be scanned online for a chance to win prizes. Participants would always win something, and some of the prizes were being added directly to their membership cards.

Dot.vu Interactive Content Platform - Customer Examples - Kruidvat - Scan & Sweep

We found this company when trying to search for a vendor that would be able to produce innovative and interactive content. However, we were not expecting to find a team of people that were so tremendously helpful every step of the way. Dot.vu has worked around the clock to produce content for us and our clients that we have been extremely happy with.


We are very happy with everyone that has helped us so far and thrilled to have found a company with such excellent customer service. Thank you Dot.vu!

Riya Bhandari, Senior Project Manager | Thought Leadership Studio

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