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LEARN
SUPPORT
COMPANY
Do You Know the (Career) Type?
VIA University College created a fun and educational quiz with which potential students were challenged on their knowledge about different career paths.
Career
Exploration
Student
Engagement
Education
Awareness
The Challenge
Choosing an education and future career path can be a complex decision, especially for prospective students who are still exploring their interests and options.
VIA University College wanted to make that process more engaging while increasing awareness of the different educational paths available. The goal was to provide potential students with useful guidance in a format that encouraged active participation rather than simply presenting them with information.
The Concept and the Solution
VIA University College wanted to guide potential students in choosing their career path by offering them a fun and educational quiz that highlighted all the educational paths offered. By completing the quiz, participants could download the free e-book “9 indispensable guides for you to choose an education and career path”. The campaign was directly integrated with Adform, Google, and Facebook.
The Result
The educational quiz gave VIA University College a more engaging way to introduce prospective students to different career and study opportunities.
By combining career-related questions with useful educational information, the experience encouraged participants to actively explore their options rather than passively browse study information.
The downloadable career guide provided an additional resource for students who wanted to continue researching their choices, while the integration with VIA’s digital advertising platforms supported the wider campaign across multiple channels.
About the Company
VIA University College is Denmark's largest university college with a focus on applied science. They are an internationally oriented institution of higher education that helps develop the future of public and private professions.
Company Facts
Industry
Higher Education
Education
Professional Learning
Company Size
+2200
Headquarter
Aarhus, Denmark
Project
Do You Know the Career Type?
Related Interactive Experiences
Interactive Quizzes
Interactive Assessments
Guided Selling
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