Do you know the (career) type? | Customer Examples

Do you know the (career) type?

VIA University College created a fun and educational quiz with which potential students were challenged on their knowledge about different career paths.

Do you know the (career) type?

VIA University College created a fun and educational quiz with which potential students were challenged on their knowledge about different career paths.

VIA University College is Denmark's largest university college with a focus on applied science. They are an internationally oriented institution of higher education that helps develop the future of public and private professions.

Concept description

VIA University College wanted to guide potential students in choosing their career path by offering them a fun and educational quiz that highlighted all the educational paths offered. By completing the quiz, participants could download the free e-book “9 indispensable guides for you to choose an education and career path”. The campaign was directly integrated with Adform, Google, and Facebook.

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Quote

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