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Chocolate School

Callebaut created an interactive conversation to teach professionals and semi-professionals how to temper their chocolate.

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Chocolate School

Callebaut created an interactive conversation to teach professionals and semi-professionals how to temper their chocolate.

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Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products, represented close to 10,000 employees operating out of more than 30 countries.

Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products, represented close to 10,000 employees operating out of more than 30 countries.


Concept description

Tempering chocolate is one of the big challenges when working with chocolate. As a part of the new Callebaut Chocolate School initiative, Callebaut decided to create and launch an Interactive Conversation to take their customers through the process step by step. The conversation allows visitors to choose between different methods, depending on their preference.

Tempering chocolate is one of the big challenges when working with chocolate. As a part of the new Callebaut Chocolate School initiative, Callebaut decided to create and launch an Interactive Conversation to take their customers through the process step by step. The conversation allows visitors to choose between different methods, depending on their preference.

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"Chocolate School is a new campaign that we are launching with the Interactive Conversation tool. Our customers will through the conversation learn how to temper chocolate in 3 different methods that describes in a clear and practical way. We are excited about the results for this campaign and looking forward to expand the Chocolate School with more interactive conversations."

Mina O. Semlali, Marketing Manager Nordics & Baltics

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