Chocolate School

Chocolate School

Callebaut created an interactive conversation to teach professionals and semi-professionals how to temper their chocolate.

Chocolate School

Callebaut created an interactive conversation to teach professionals and semi-professionals how to temper their chocolate.

Barry Callebaut is the world's leading supplier of high-quality chocolate and cocoa products. They have over 10,000 employees operating in more than 30 countries.

Concept description

Tempering chocolate is one of the big challenges when working with chocolate. As a part of the new Callebaut Chocolate School initiative, Callebaut decided to create and launch an Interactive Conversation to take their customers through the process step by step. The conversation allowed visitors to choose between different methods, depending on their preference.

Dot.vu Interactive Content Platform - Customer Examples - Callebaut - Chocolate School

"Chocolate School is a new campaign that we are launching with the Interactive Conversation tool. Our customers will go through the conversation and learn how to temper chocolate in 3 different methods. Each method will be described in a clear and practical way. We are excited about the results for this campaign and looking forward to expanding the Chocolate School with more interactive conversations."

Mina O. Semlali, Marketing Manager Nordics & Baltics