Inspire Customers Through a New Product Campaign

Garri designed a new product campaign on Dot.vu to inspire and educate their customers through different recipes and an educational quiz.

Product

Education

Recipe

Inspiration

Sample

Giveaway

The Challenge

Introducing a new product means more than simply making customers aware that it exists. Garri wanted to help its professional customers understand the new offering, see how it could be used, and give them inspiration they could apply in their own kitchens.


The challenge was to create a product launch that would inform customers while encouraging them to actively engage with the new offering. Garri also wanted to give participants an added incentive to learn more about the product and put their knowledge to the test.

The Concept and the Solution

Garri created an interactive new product campaign designed to educate customers while showcasing different ways to use the product.


Visitors could explore a selection of recipes for inspiration before completing an educational quiz that tested their understanding of the new offering. After completing the quiz, participants could enter a draw for the chance to win product samples.


By combining useful content with an interactive quiz and giveaway, Garri created a product launch that encouraged customers to learn, participate, and explore how the new product could fit into their own work.

The Result

Garri's interactive campaign gave customers a more engaging way to learn about its new product while exploring practical ideas for how to use it.


Recipes provided inspiration, while the educational quiz encouraged visitors to actively engage with the product information rather than simply reading about it. The opportunity to win product samples added another incentive to complete the experience.


Together, these elements turned the product launch into an educational and interactive experience designed to build product knowledge and encourage customers to explore the new offering.

Dot.vu Interactive Content Platform - Customer Examples - Garri - New Product Campaign

About the Company

Since 1973, Garri, a family-owned company founded by Mr. Magnus R. Jonsson and family, has specialized in the import and sale of quality goods and food packaging to professional chefs and clients in the food preparation industry in Iceland.

Company Facts

Industry

Food & Beverage

Food Distribution

Packaging

Company Size

+50

Headquarter

Reykjavík,

Iceland

Project

New Product Campaign

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Trusted by Leading Global Brands

Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.

“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”

Darren Baker, Ecommerce Design Manager at Superdrug

"This was a new and inspiring way of presenting a new concept to the market – we got a lot of positive feedback and awareness from customers finding this new way of interacting with us both inspiring and fun."

Mina O. Semlali, Marketing Manager Nordics & Baltics at Callebaut​

“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”

Hannah Park, Marketing, ColorStreet

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