Create your Dot



By submitting this form, you agree to have read and accept our terms of service.


Application for Dot's Partner Plan



Thank you for applying for our Partner Plan!

Our team will review your application and get in touch via email or phone.


By clicking Submit you are accepting Dot's partnership terms


Application for Dot's Partner Plan



By clicking Submit you are accepting Dot's terms of service and Dot's partnership terms.


A nice tip: Go do something useful.
Got it!
_

Advent Calendar

Benefit Cosmetics created and launched their own branded advent calendar with 24 daily locks, to activate their audience and generate new subscribers.

_

Advent Calendar

Benefit Cosmetics created and launched their own branded advent calendar with 24 daily locks, to activate their audience and generate new subscribers.

_
_

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH.

Benefit Cosmetics LLC is a manufacturer of cosmetics founded and headquartered in San Francisco, California selling at over 2,000 counters in more than 30 countries. It is a subsidiary of LVMH.

Concept description

The advent calendar was created with unique content under each lock, where customers could come back every day for a chance to win. Each lock contained different types of content, such as knowledge quizzes, video quizzes, interactive "what happens next" videos and personality tests. The campaign was created in under 1 week and made for 11 countries across Europe. The main objective of the campaign was to create new email subscribers, activate customers and generate awareness.

The advent calendar was created with unique content under each lock, where customers could come back every day for a chance to win. Each lock contained different types of content, such as knowledge quizzes, video quizzes, interactive "what happens next" videos and personality tests. The campaign was created in under 1 week and made for 11 countries across Europe. The main objective of the campaign was to create new email subscribers, activate customers and generate awareness.

_

"We launched our branded interactive experience in 11 countries across Europe, with fun interactive activations. Our followers enjoyed it and we got over half a million hits and over 75K subscribers. All in all, it was a very successful campaign for us!"

Fabienne Vossen, Digital Media Associate Mainland Europe

Want to discuss your project? 

See other examples

_
_

Valentines Game

Valentines Game

_
_

Spot the difference

Spot the difference

_
_

Scratch & Win

Scratch & Win

Related Content Types

_
_
_