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What MasterChef Judge are You?
Metronome created a fun and entertaining personality quiz about food habits, where visitors who participated would see which of the MasterChef judges they were.
Campaign
Awareness
Qualified
Interest
Audience
Engagement
The Challenge
Metronome wanted to generate greater online awareness for upcoming MasterChef auditions and encourage potential contestants to consider taking part.
At the same time, the campaign needed to clearly communicate what was required to participate and address misconceptions that might prevent interested people from applying. Rather than relying on traditional audition information, Metronome wanted an entertaining concept that could capture attention while naturally guiding audiences towards the application process.
The Concept and the Solution
Metronome needed to generate more online awareness for the upcoming MasterChef audition while also talk about what is required to participate and what is not. Visitors answered a couple of questions about their food habits and were then presented with the MasterChef judge they were most similar to. The result also included facts about MasterChef auditions, participation requirements, and an option to sign-up for the audition.
The Result
The Personality Quiz gave Metronome a more engaging way to promote upcoming MasterChef auditions while helping potential contestants better understand what participation involved.
By beginning with entertaining, personalized content, the campaign created a natural opportunity to introduce practical information about the audition process without making the experience feel overly promotional.
The addition of a direct audition sign-up gave interested participants a clear next step, connecting audience engagement with Metronome’s wider objective of generating awareness and interest around MasterChef auditions.
About the Company
Metronome is one of Denmark's largest production companies. Through more than 60 years, they have created a number of well-known and loved TV successes.
Company Facts
Industry
Media Production
Television
Entertainment
Company Size
+50
Headquarter
Copenhagen, Denmark
Project
What MasterChef Judge Are You?
Related Interactive Experiences
Interactive Quizzes
Personality Tests
Interactive Campaigns
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“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
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Hannah Park, Marketing, ColorStreet
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