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What's Your Call of the Wild?
Magnetic North Travel wanted to generate new leads who were interested in a specific travel destination. To achieve that, they designed a fun personality test where people could win a trip.
Targeted
Lead Generation
Destination
Awareness
Newsletter
Growth
The Challenge
Magnetic North Travel wanted to generate new leads from people with a genuine interest in traveling to Yukon, Canada. Rather than relying on traditional destination promotion, the company needed a more engaging way to attract the right audience and encourage them to take the next step.
The goal was to create an experience that would inspire potential travelers, reveal more about their personal travel preferences, and convert that interest into newsletter sign-ups for future communication.
The Concept and the Solution
Magnetic North Travel created a fun personality test where people could win a trip to Yukon, Canada. They wanted to attract people interested in this destination, as they match their targeted audience. The test would ask about what the people taking the test enjoy doing, to assign them one of four possible outcomes based on their personal preferences. Before seeing the result and entering the competition, visitors were asked to sign up for their newsletter. That way, they succeeded in fulfilling their goal of generating new leads.
The Result
The Personality Test gave Magnetic North Travel an engaging way to reach people already interested in the type of travel experiences offered in Yukon.
By matching participants with personalized outcomes based on their preferences, the campaign made destination content more relevant while encouraging visitors to explore their own travel interests.
The newsletter sign-up placed before the result and competition entry also supported Magnetic North Travel’s lead-generation objective, helping the company turn campaign participation into new contacts for future travel marketing.
About the Company
Magnetic North Travel is a tour operator in the UK specializing in travel to the Northern regions of the world. Their trips are inspired by the nature and people of the North in countries spanning from Norway, Sweden, and Finland to Iceland, Greenland, Canada, and Russia. They offer tailored trips as well as unique tours for small groups.
Company Facts
Industry
Travel & Tourism
Tour Operator
Leisure
Company Size
+2
Headquarter
London, England,
United Kingdom
Project
What’s Your Call of the Wild?
Related Interactive Experiences
Interactive Quizzes
Personality Tests
Interactive Contests
Trusted by Leading Global Brands
Brands around the world use Dot.vu to create Interactive Experiences that drive engagement, lead generation, and measurable results.
“The Product Finder campaigns brought remarkable results for Superdrug. Conversion rates rose from an average of 3-4% to an impressive 12-13%, contributing to higher online sales.”
Darren Baker, Ecommerce Design Manager at Superdrug
"The campaign definitely exceeded all my expectations! I'll be sure to turn to Dot.vu for future projects!"
Vanessa Sumpman, Marketing Manager at Magnetic North Travel
“The Advent Calendar was a massive success for ColorStreet. The Interactive Experience got more than a million visits and brought more than 30 thousand leads.”
Hannah Park, Marketing, ColorStreet