The Concept and the Solution

Grasværk created a personalized Interactive Video experience that allowed fans to generate their own birthday greeting featuring the character Jacob Ditzel.

Users could choose between different video messages, upload a photo of the birthday person, and enter the sender's and recipient's names. Once completed, the experience generated a personalized video link that was ready to share with friends on social media.

By combining personalization with a familiar character from the show, Grasværk gave fans an opportunity to interact with its content in a new way while extending the experience beyond the screen.

The Result

The personalized video campaign gave Grasværk a new way to extend the TV show's universe beyond traditional viewing. Fans could become part of the experience themselves by creating personalized greetings featuring a character they already knew from the show.

The shareable format also allowed the experience to reach beyond the person creating it, turning each greeting into content that could be passed on to friends and shared across social media. According to Grasværk, the campaign added value to the brand and gave its audience another way to engage more deeply with the show's universe.

About the Company

Grasværk is an Aarhus-based creative production company specializing in comedy, film, video, and television content. Founded in 2013, the company develops imaginative entertainment and original productions with a distinctive creative approach.

Its work includes television productions such as Turbomodul and the Jacob Ditzel series, bringing original characters and concepts to audiences across digital and traditional media.

Company Facts