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Handball Player Type

Hummel created a fun quiz to determine what type of handball player their audience are. It was made in relation to a new product launch to spread awareness and entertain people online.

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Player type quiz

Hummel created a fun quiz to determine what type of handball player their audience are. It was made in relation to a new product launch to spread awareness and entertain people online.

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Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest teamsport brands in the business, hummel has gone from being German to becoming Danish since the company was founded generations ago.

Founded in 1923, hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest teamsport brands in the business, hummel has gone from being German to becoming Danish since the company was founded generations ago.

Concept description

Hummel launched a personality test in 4 different countries, where visitors got the opportunity to discover what type of handball player they are. Upon completing the test the participants were assigned one of four player types; the shooter, the captain, the fighter or the creator. The result could then be share with friends via social media. Hummel's new handballs shoe Aerocharge 2.0 was also presented together with the result.

Hummel launched a personality test in 4 different countries, where visitors got the opportunity to discover what type of handball player they are. Upon completing the test the participants were assigned one of four player types; the shooter, the captain, the fighter or the creator. The result could then be share with friends via social media. Hummel's new handballs shoe Aerocharge 2.0 was also presented together with the result.

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