Handball Player Type| Customer Examples

Handball Player Type

Hummel created a fun quiz where participants could find out what Handball Player Type they were. The interactive experience was made in relation to a new product launch to spread awareness and entertain their online audience.

Player type quiz

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Founded in 1923, Hummel is a Danish footwear and sportswear brand with deep roots in football and handball. Being one of the oldest team sports brands in the business, Hummel has gone from being German to becoming Danish since the company was founded generations ago.

Concept description

Hummel launched a personality test in 4 different countries where visitors got the opportunity to discover their handball player type. Upon completing the test, the participants were assigned one of the four-player types; the shooter, the captain, the fighter, or the creator. The result could then be shared with friends via social media. Hummel's new handballs shoe Aerocharge 2.0 was also presented together with the result.

Dot.vu Interactive Content Platform - Customer Examples - Hummel - Handball Player Type

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